Grupos Investigadores

Miembros del Grupo

María Eugenia
Olloqui Genaro
María Jesús
Yanez Galmades

Líneas de Investigación

  • Comunicación estratégica y gestión comunicativa de las organizaciones
  • Estrategias empresariales colaborativas, diálogo y toma de decisiones
  • Gestión relacional con grupos de interés (stakeholders)
  • Innovación abierta, innovación social y grupos de interés

Palabras Clave

  • Comunicación estratégica
  • Diálogo
  • Gestión relacional
  • Innovación abierta
  • Innovación social
  • Relación Empresa-Universidad
  • Stakeholders

Publicaciones Científicas desde 2018

  • Autores: Buil, PIlar; Sanjurjo San Martín, Elena; Alfaro Tanco, José Antonio (Autor de correspondencia)
    ISSN: 1131-6837 Vol.24 N° 1 2024 págs. 73 - 84
    The Sustainable Development Goals (SDGs) are at the heart of the management of public and private enter-prises. Organizations have incorporated the SDGs into their business strategy by developing actions that they disseminate in their reports. In the last decade, academic research has paid special attention to this development, publishing a growing number of studies on the subject with the emergence of a specific line of research in the area of sustainability: sustainability reporting. In this context, this paper aims to show a methodology that serves as a tool to analyze the disclosure of SDGs in the sustainability reports. This methodology has three stages. First, a lexicographic analysis of sustainability reports has been carried out, second, a correspondence analysis, and third, outlining through ¿guided questions¿ how the information obtained can be useful to analyze SDG communication strategy. For further illustration the methodology has been applied to a company in the Spanish agri-food sector: Ebro Foods. This work has both academic and professional implications by providing a guideline for SDG dissem-ination analysis in sustainability reports and, on the other hand, by providing the business world with an analysis tool that serves to improve communication strategies in the field of sustainability.
  • Autores: Alfaro Tanco, José Antonio; Mediavilla, M.; Erro-Garcés, A. (Autor de correspondencia)
    ISSN: 1094-429X Vol.36 N° 5 2023 págs. 783 - 801
    This paper focuses on university-firm relationships in terms of individual interactions between researchers and practitioners. More specifically, we focus on an analysis of the main factors that influence the use of the action research (AR) to achieve a successful doctoral thesis. In order to achieve this, we developed a Delphi study with 15 panelists whose common characteristic is that they defended or supervised an AR-based thesis in the field of business and management. The primary contribution of the research is the development of a reference framework that should be considered in the design of a doctoral thesis for which an AR methodology is put into practice. Four dimensions were defined: profiles of both the PhD candidate and supervisor, PhD program/university, and firm/organization. Three main conclusions were reached. First, it is crucial to have a cooperative eye-to-eye relationship between the university and the company. Second, the AR process must respond unequivocally to its own dichotomous nature. Third, there must be a straightforward academic process for the PhD thesis. We believe that this study may impel the development of doctoral theses based on AR as a tool to potentiate collaborative university-firm relationships.
  • Autores: Olloqui, Isabel; Alfaro Tanco, José Antonio (Autor de correspondencia); Recalde Viana, Mónica
    ISSN: 2529-9824 Vol.8 N° 2 2023 págs. 16 - 27
  • Autores: Yañez Galdames, María Jesus; Alfaro Tanco, José Antonio (Autor de correspondencia); Gutiérrez García, Elena
    ISSN: 1536-5433 Vol.21 N° 2 2023 págs. 194 - 214
    PurposeThis study aims to identify the main barriers and drivers that influence the role of communication in open innovation (OI) activities, and how these can support and enhance the innovative capacity of companies in the automotive industry. In order to get this, we carry out in an assembly plant of an automotive firm. Design/methodology/approachAn action research study is carried out with the participation of the researchers, the Innovation and Communication managers of the assembly plant and four external stakeholders who have participated in OI dynamics carried out by the company. FindingsIt is observed that collaborative practices are integrated within the culture of the assembly plant. This is carried out according to the specific needs of the company, which limits the specificity of the stakeholders with which it collaborates. In terms of communication, the proposed functions are evidenced in practice. However, it is advisable to systematize these functions and to acquire, in the case of communication professionals, specific skills to support the integration of open practices. Originality/valueAlthough studies exist that analyze OI in the automotive process, none have focused on how communication may help reinforce it. In addition, this study shows how communication may play a significant role in an assembly plant where research and development activities may not be important. Thus, the contribution of this study is twofold. On the one hand, it enriches the literature on OI; on the other hand, it proposes policies to improve the performance of OI practices by involving communication at all stages.
  • Autores: Olloqui, Isabel; Alfaro Tanco, José Antonio; Recalde Viana, Mónica
    ISSN: 2529-9824 Vol.8 N° 2 2023 págs. 17 - 27
    This article examines the situation of social innovation in the audiovisual industry, which is a gap in the field of media management regarding the promotion of innovation with social impact. The main objective of this paper is to conduct a study in order to promote social innovation in the audiovisual industry at regional level. By collaborating through an action research case with the audiovisual cluster in Navarra (CLAVNA) this research focuses on specific Sustainable Development Goals (SDGs) related to gender equality, decent work and economic growth, and industry, innovation, and infrastructure. Three are the main findings of this study: 1) Technological innovations are crucial to promote social innovation; 2) the need for public-private co-creation for the development of the focused industry; 3) the relevance of focusing efforts on social innovation in firms based on animation and video attract development and investments.
  • Autores: Rodríguez Ferradas, María Isabel (Autor de correspondencia); Sanjurjo San Martín, Elena; Alfaro Tanco, José Antonio
    ISSN: 1609-4069 Vol.22 2023 págs. 16094069231174800
    The research scope of this paper is to reinforce the need to strengthen university-firm relationship. We consider that it is crucial that the interactions between researcher/university and managers/firms should be based on a win-win relationship. In this sense, it is relevant to determine the main drivers behind the success of collaborative research projects, and this study focuses on one of them: cognitive distance. The specific objective of this study is to analyze the main factors that determine the influence of cognitive distance in the individual relationship between researchers and practitioners in collaborative research projects. In the first stage, through a literature review of cognitive distance and collaborative research projects, we identified a list of seven factors that influence cognitive distance and the issues that may provoke in the empirical context. Second, we carried out an empirical study based on semi-structured interviews with coordinators of collaborative research projects managed by the Chair of Business Volkswagen Navarra - University of Navarra. This permitted us to build guidelines that show the main practical concerns associated with each factor and how they were managed in the analyzed projects. This enriches the cognitive distance literature on individual interactions between researchers and practitioners. We highlight the relevance of previous experience of both agents, the exploitation of projects versus exploratory ones, and the determinant role of support infrastructures to minimize the negative effect of high cognitive distance. Nowadays, there is a trend to develop collaborative research projects with firms, not only agreement collaborations. Therefore, our findings could be useful for analyzing the relationships between researchers and practitioners in action research studies developed inside a doctoral thesis or competitive research project. By considering the effect of cognitive distance when selecting collaborative research projects, it will help to increase the degree of success of these projects.
  • Autores: Recalde Viana, Mónica (Autor de correspondencia); Gutiérrez García, Elena; Yañez Galdames, María Jesus
    ISSN: 1932-8036 Vol.16 N° 1 2022 págs. 70 - 90
    Open innovation is a strategic phenomenon that has arisen in corporate life since the beginning of the 21st century. The management of this process involves a communicative dimension that both management and communication scholarship have overlooked over the last twenty years. At the same time, communication management in open innovation processes enacts the strategic nature of the discipline and practice. However, there is scant knowledge and evidence to be found in this discipline, despite the fact that the topic itself calls for deeper exploration of mainly a relational and communicative phenomena. We argue for the promotion of a comprehensive research agenda that entails delving into the theoretical and empirical challenges of the strategic communication discipline in open innovation. Likewise, this article responds to the call for greater interdisciplinary research. Findings include six research gaps, the examination of nine research lines, as it relates to discussion of specific methods/methodologies which would fill those gaps. Moreover, the proposed research pathways map out a starting-point for the future of this growing field of inquiry while also positioning strategic communication as a catalyst discipline and practice that will help to foster open innovation management and research.
  • Autores: Gutiérrez García, Elena (Autor de correspondencia); Recalde Viana, Mónica; Alfaro Tanco, José Antonio
    ISSN: 1356-3289 Vol.26 N° 2 2021 págs. 348 - 364
    Purpose This article proposes a theoretical framework that synthesizes the main factors explaining the strategic contribution of communication department to open innovation (OI) processes. Because there is little or no research literature on communication and OI, the purpose is to fill this gap. A literature review and empirical qualitative research were conducted to weigh the significance of the framework in practice. Design/methodology/approach An interdisciplinary literature review was necessary to identify the main factors that explain the communication contribution to OI. The analysis of three multinational case studies has helped to enrich the proposed framework. Six semi-structured interviews were conducted with in-company communication managers and innovation managers in order to capture their perceptions. Findings Communication emerges as a strategic function with the potential to be embedded in the whole OI process. The main conclusion is that it may play an increasingly central role in enhancing relationships with external partners. Moreover, it enacts its strategic role while facilitating the enhancement of the organization's overall communication capability - that is, trust, transparency and a coherently articulated narrative. Research limitations/implications This article has not been designed as a comprehensive overview of the topic, nor it is designed to be statistically representative or generalizable. The study was conducted with the intention of exploring the theoretical and practical contributions of communication department to OI, as well as to raise awareness among scholars and practitioners on this new but neglected topic for research. Its qualitative approach serves to assess the value of the framework proposed, and the key issues highlighted here require further research. Practical implications The theoretical framework proposed may enable innovation managers to identify the factors in which the communication function and its practitioners may play a role for facilitating OI processes. Likewise, communication practitioners may find it useful to foster their organizational role and capabilities within these processes. Originality/value This article underlines the significant contribution that the communication function may play in OI processes. Research on this topic has been neglected thus far, despite its significance for the competitiveness of companies and the economy as a whole.
  • Autores: Olloqui-Genaro, I.; Recalde Viana, Mónica; Alfaro Tanco, José Antonio
    ISSN: 2659-3270 Vol.18 N° 2 2021 págs. 180 - 221
    This article discusses the study of the supply chain as an area from which companies can carry out social innovation activities. With this premise, it identifies the relevant factors that drive social innovation along the supply chain, including a corporate culture oriented toward social understanding, an integrated economic, social, and environmental strategy, and the regulation and cross-cutting nature of communication as an engine for these practices. Fi-nally, seven opportunities and six barriers to its implementation are discussed.
  • Autores: Alfaro Tanco, José Antonio (Autor de correspondencia); Avella, Lucía; Moscoso, Philip; et al.
    ISSN: 1609-4069 Vol.20 2021 págs. 1 - 16
    The aim of this paper is to analyze the dual contribution of action research (AR) both for research as well as business practice, and how this methodology puts into practice a win-win collaboration between researchers and practitioners. In order to get this, we define three specific objectives: first, we develop an evaluation framework to assess the contribution of AR methodology for research and practitioners in the field of management. Second, we use this framework to evaluate the dual contribution of AR in the specific field of operations management (OM) through a systematic literature review, which allows to analyze a set of 62 papers. Third, we identify opportunities and challenges to enrich the dual contribution of AR studies in OM. Main findings show that the evaluation framework developed represents a tool that may be useful to assess the dual contribution of any study based on AR in the field of management. Besides, the analysis of AR in the field of OM highlights that most of the papers identified are focused on ¿theory building¿ (research) and ¿implementation¿ (practice) as there are studies that have used AR to develop contributions based on ¿theory testing¿ and ¿theory elaboration,¿ and also in terms of ¿diagnosis¿ and ¿proposals.¿ Finally, this study signals that, with the aim to assure research rigor and relevance of practitioners¿ contribution of AR studies, it is relevant to give one step ahead and to develop actions such as the use of AR as a metamethodology, to highlight those relevant findings in the whole AR cycle and to develop tools and mechanisms that strengthen its dual contribution, in terms of both research and practice.
  • Autores: Clouet, M. E.; Alfaro Tanco, José Antonio; Recalde Viana, Mónica
    ISSN: 1139-7608 Vol.XXIV N° 2 2021 págs. 9 - 35
    Este trabajo estudia la cultura organizacional (CO) como motor para impulsar la innovación social corporativa (ISC) en las empresas. Con una metodología basada en la revisión sistemática de la literatura, la principal contribución académica es el diseño de un marco teórico que permite dilucidar qué tipo de CO es la más adecuada para albergar la ISC, así como una propuesta original de factores clave para promover dicha cultura. Esta propuesta pretende también ser una guía para directivos y profesionales a fin de implantar culturas organizacionales proclives a la innovación social en sus empresas.
  • Autores: Gutiérrez García, Elena (Autor de correspondencia); Sadi, Gabriel
    ISSN: 2227-1465 Vol.19 N° 1 2020 págs. 125-148
    El Global Capability Framework for Public Relations and Communication Management (Fawkes et at., 2018) es la primera propuesta internacional que adopta el concepto de `capacidad¿ en la disciplina para describir el alcance y potencial futuro de una profesión cambiante y global. El resul tado, un marco global de 11 capacidades, producto de una investigación académica bienal (Delphi, encuestas, grupos focales y entrevistas) en la que participaron más de 1.400 expertos académicos y profesionales en nueve países de cinco continentes (Argentina, Australia, Canadá, España, Estados Unidos, Reino Unido, Singapur, Suecia y Sudáfrica). Dado que cada país cuenta con su propio marco de capacidades, en este artículo se presentan de forma inédita los marcos específicos de Argentina y España -únicos países de habla hispana en el proyecto- con sus listas de capacidades y análisis comparado. Como conclusión general, se revela una marcada orientación estratégica y social de la profesión, a la vez que se evidencian algunas diferencias significativas.
  • Autores: Erro-Garces, A. (Autor de correspondencia); Alfaro Tanco, José Antonio
    ISSN: 1609-4069 Vol.19 2020
    Although it was first developed in the field of psychology, action research is a methodology of growing importance in business and management contexts. In this research article, we focus on a significant aspect of action research: the variety of methodologies that can be used jointly in an action research study and its relationships. More specifically, the aim of this study is to underscore the definition of action research as a meta-methodology that encompasses different ways of carrying out empirical research. To this end, we perform a meta-analysis of articles discussing empirical research that used an action research methodology. The meta-analysis is based on a systematic review of articles published between 2000 and 2018. The main findings suggest that action research may be regarded as a multidisciplinary method and that it can be implemented jointly with other methodologies; not just qualitative methods but also quantitative research. Consequently, action research may now be defined as a meta-methodology or an umbrella process. In this way, action research is a tool whose implementation ought to be promoted in the business/management field as a way of enhancing relevant, rigorous empirical studies and serving as a framework reference in projects based on research and practice contribution as well as active collaboration between researchers and practitioners.
  • Autores: Gutiérrez García, Elena (Autor de correspondencia); Recalde Viana, Mónica
    ISSN: 0211-2175 N° 59 2018 págs. 139 - 156
    The concept of professional capabilities is new among scholars and practitioners in the strategic communication field where the competency concept has been the traditional scientific approach. The capability approach originated from human development theory developed by Amartya Sen and Martha Nussbaum and from professional studies, such as those of Stan Lester. However, it is a theoretical challenge to apply this concept to strategic communication. This article presents a Delphi study conducted in Spain within the framework of the international global research project Global Capability Framework for Public Relations and Communication Management. The researchers asked if there could be a global consensus on a core capability framework that reflects regional differences. Spain's first empirical research phase involved a Delphi study with a panel of experts composed of scholars, consultants and communication managers. The result is a core framework of 14 capabilities in which the strategic dimension is given greater importance than the operative or tactical nature of communication. In this regard, the experts prioritize a profession that demands strategic capabilities in order to influence the relationship between organizations and the social environment. The findings portray a multifaceted professional, with an emphasis on the management and consultant dimension.
  • Autores: Oltra, M. J.; Flor, M. L.; Alfaro Tanco, José Antonio (Autor de correspondencia)
    ISSN: 1463-7154 Vol.24 N° 3 2018 págs. 814 - 836
    Purpose - The purpose of this paper is to examine the relationship between the use of open innovation (OI) practices and firm performance, and the role of organizational mechanisms (OMs) (formalization and decentralization) as moderator variables. Design/methodology/approach - The authors build a theoretical framework to define a set of hypotheses that are then verified in an empirical study. These theoretical propositions are tested by using the data gathered from a survey addressed to 244 firms in Spanish low- and medium-technology industries. Findings - With regard to inbound practices, the practices oriented to cooperate with partners in a R&D context have a positive influence. The results show that outbound practices, either by direct generation of revenues from licensing payments or, more indirectly, through the indirect marketing and technical benefits that can stem from revealing have a positive effect on firm performance. Coupled practices, which are related to participation in clusters and innovation networks, have the highest impact on firm performance. In the industrial context examined, decentralization exerts a positive effect which enhances the effect of outbound practices meanwhile formalization reduces their positive effect. Practical implications - This study helps practitioners in low- and medium-technology firms to determine which OI practices are most beneficial to firm performance and how formalization and decentralization can influence the relationship between OI and firm performance. Originality/value - This study helps determine the influence of OI practices in terms of inbound, outbound and coupled types through an analysis of low- and medium-technology firms. The OI literature is enriched by the types herein of the role of OMs, which includes an analysis of how formalization and decentralization moderate the influence of OI practices on firm performance.
  • Autores: Sanders, Karen; Gutiérrez García, Elena
    Libro: Handbook of Public Sector Communication
    ISSN: 9781119263142 2020 págs. 289-302
    This chapter examines past thinking, current knowledge and future challenges for public sector communication in relation to dialogue. The chapter will first explore the concept of dialogue as defined by a variety of subject disciplines but more particularly within the public relations field where the notion has been more thoroughly explored. This will set the scene for an account of the disciplinary context, methods, models, and chief research findings for this area of analysis as well as the theoretical relevance of the topic to public sector communication. The chapter concludes with an examination of the principal challenges and questions for future research and practice in dialogue, including the need for sharper conceptual definition and empirical operationalization together with clearer understanding of dialogue's contribution to public goods such as trust and accountability.
  • Autores: Gutiérrez García, Elena
    Libro: Liderazgo estratégico y gestión de la comunicación
    ISSN: 978-84-313-3422-2 2019 págs. 19 - 27

Proyectos desde 2018

  • Título: Gestión de la relación y comunicación con los grupos de interés en procesos de innovación colaborativa en la empresa
    Código de expediente: CSO2015-63972-R
    Investigador principal: ELENA GUTIERREZ GARCIA.
    Fecha de inicio: 01-01-2016
    Fecha fin: 31-12-2019
    Importe concedido: 48.400,00€
    Otros fondos: Fondos FEDER