Grupos Investigadores

Miembros del Grupo

Colaboradores
Hilda Paola
Muñoz Pico
Carmen
Rodrigo Jordán
Leonor
Solis Rojas

Líneas de Investigación

  • Audiovisual científico
  • Comunicación de la ciencia en los medios
  • Comunicación del medio ambiente en los medios

Palabras Clave

  • Audiovisual científico
  • Comunicación ambiental
  • Comunicación de la ciencia
  • Información científica
  • Medios de comunicación
  • Narrativa audiovisual

Publicaciones Científicas desde 2018

  • Autores: León Anguiano, Bienvenido (Autor de correspondencia); Bourk, M.; Finkler, W.; et al.
    Revista: MEDIA INTERNATIONAL AUSTRALIA
    ISSN: 1329-878X Vol.188 N° 1 2023 págs. 112 - 127
    Resumen
    Social media are prominent channels to foster the social debate about climate change. This research explores the strategies that institutions supporting scientific consensus on climate change undertake in order to communicate through social media. We conducted 21 semi-structured interviews with community managers and communication directors of organizations of different characteristics in several countries. From the responses we have identified strategies that are based on communicators¿ perceptions and experience. We identified strategies that: (a) orientate the communication objectives, (b) help to approach citizens in an effective way, and (c) create interaction with the users. This provides a repertoire of well-grounded strategies that can work as a guide that may help organizations to design their actions to communicate climate change through social media. We conclude that including higher levels of interaction in social media strategies remains a challenge that could lead to a more effective social debate on climate change.
  • Autores: Blas Riesgo, S. (Autor de correspondencia); Lavagna, M.; Codina Blasco, Mónica
    Revista: INTERNATIONAL JOURNAL OF FASHION DESIGN, TECHNOLOGY AND EDUCATION
    ISSN: 1754-3274 Vol.16 N° 1 2023 págs. 1 - 13
    Resumen
    This research identifies and portrays the under-researched segment of sustainable fashion consumers, drawing a comparison with the average consumers in Spain, and defines the drivers and barriers for sustainable fashion consumption, further contributing to the attitude-behaviour gap literature. Based on a sample of 1,063 respondents and 23 focus group participants, and following the Theory of Planned Behaviour, the results indicate that lack of trust in fashion companies and their sustainable statements is the main reason preventing consumers from buying sustainable products or doing it more often, followed by higher prices. It appears that the more sustainably conscious consumers are, the less they buy brand-new, preferring alternatives such as second-hand (mainly) and renting. Sustainable fashion consumers demonstrate greater fashion consciousness, environmental concern, perceived consumer effectiveness, and a higher subjective norm than average consumers. Conversely, price is still a critical purchasing driver for the average consumer.
  • Autores: Erviti Ilundain, María Carmen; León Anguiano, Bienvenido; Urruchi Mohino, Pablo; et al.
    Revista: OBSERVATORIO
    ISSN: 1646-5954 Vol.17 N° 3 2023 págs. 25 - 40
    Resumen
    As of 2018 the message that urgent measures must be implemented to avoid planetary collapse owes much to the youth climate movement, led by, among others, activist Greta Thunberg. The main aim of this research is to explore the level of penetration of the urgency discourse, necessary to determine future communication strategies. Our methodological proposal is to measure the presence of the terms "climate crisis" and "climate emergency," in the Twitter conversation, as indicative of the degree of penetration of the discourse on urgency, as opposed to the term "climate change," which we associate to a discourse prevalent before the events of 2018, as well as to assess Thunberg's influence on the dissemination of said terms in the (digital) public sphere. The period under discussion covers 36 days, including the 2019 United Nations Climate Change Conference held in Madrid (Spain), from which we collected tweets (n=3,324,580) and analyzed the volume of the terms "climate change," "climate crisis," and "climate emergency." We conclude that discourse on the climate urgency is relevant on Twitter and that Thunberg could have played a major role in the increasing use of "climate crisis" over "climate change," though not so for "climate emergency."
  • Autores: De-Lara, A.; Erviti Ilundain, María Carmen; León Anguiano, Bienvenido
    Revista: PROFESIONAL DE LA INFORMACION
    ISSN: 1699-2407 Vol.31 N° 2 2022 págs. e310202
    Resumen
    El cambio climático (CC) es un tema cada vez más protagonista en los medios de comunicación y en las redes sociales, fuentes valiosas de información que contribuyen al debate de asuntos de actualidad. Facebook es la red social con más usuarios del mundo y, además, propicia la movilización, lo que la convierte en una plataforma de gran interés para el estudio de las estrategias de comunicación del CC. El objetivo de este trabajo es conocer el contenido de los mensajes sobre el CC publicados en Facebook por usuarios destacados: relevancia del tema en el conjunto de las publicaciones, objetivos perseguidos, tipo de discurso y emociones asociadas a los mensajes. Tras validar una selección de 10 cuentas (Greta Thunberg, Donald Trump, Scott Morrison, Alexandria Ocasio-Cortez, Extinction Rebellion USA, Justin Trudeau, Bernie Sanders, United Nations, Extinction Rebellion UK y Jane Fonda), la metodología empleada fue el análisis de con-tenido aplicado a los mensajes sobre CC (n = 599) publicados en Facebook por las cuentas seleccionadas entre el 1 de noviembre de 2019 y el 10 de enero de 2020, periodo que comprende la Cumbre del Clima de Madrid (COP 25, celebrada María-Carmen Erviti https://orcid.org/0000-0003-1588-0955Universidad de NavarraISSA School of Management Assistants31009 Pamplona, Españamcerviti@unav.esNote: This article can be read in its English original version on:https://revista.profesionaldelainformacion.com/index.php/EPI/article/view/86552Bienvenido León https://orc
  • Autores: León Anguiano, Bienvenido (Autor de correspondencia); Martínez Costa Pérez, María del Pilar; Salaverría Aliaga, Ramón; et al.
    Revista: PLOS ONE
    ISSN: 1932-6203 Vol.17 N° 4 2022 págs. e0265995
    Resumen
    A massive ¿infodemic¿ developed in parallel with the global COVID-19 pandemic and contributed to public misinformation at a time when access to quality information was crucial. This research aimed to analyze the science and health-related hoaxes that were spread during the pandemic with the objectives of (1) identifying the characteristics of the form and content of such false information, and the platforms used to spread them, and (2) formulating a typology that can be used to classify the different types of hoaxes according to their connection with scientific information. The study was conducted by analyzing the content of hoaxes which were debunked by the three main fact-checking organizations in Spain in the three months following WHO¿s announcement of the pandemic (N = 533). The results indicated that science and health content played a prominent role in shaping the spread of these hoaxes during the pandemic. The most common hoaxes on science and health involved information on scientific research or health management, used text, were based on deception, used real sources, were international in scope, and were spread through social networks. Based on the analysis, we proposed a system for classifying science and health-related hoaxes, and identified four types according to their connection to scientific knowledge: ¿hasty¿ science, decontextualized science, badly interpreted science, and falsehood without a scientific basis.
  • Autores: Davis, L. S. (Autor de correspondencia); León Anguiano, Bienvenido; Bourk, M. J.; et al.
    Revista: SUSTAINABILITY
    ISSN: 2071-1050 Vol.14 N° 17 2022 págs. 10659
    Resumen
    We presented 867 participants with one of two videos about climate change that differed only in terms of whether they had an infotainment or expository narration. They were available in either English or Spanish. The participants consisted of two distinct clusters: one in which all were over 30 with a university degree, and another dominated by younger participants without a university degree. The infotainment version produced a significantly reduced perception of the seriousness of climate change for the planet in the latter cluster. Furthermore, viewers of the English versions, who were predominantly residents in countries with low-context cultures, perceived the risk of climate change for the planet to be significantly higher after watching the video with the expository narration. Using infotainment for science communication is a two-edged sword: while it may help engagement, making light of a topic can reduce perceptions about its seriousness. We suggest that the use of infotainment should be determined by the aims of the communicators and the nature of the target audience. If the purpose is simply to convey information, then infotainment is likely to be the most effective and it has the additional benefit of engaging recipients that lack a university education. However, if the purpose is to affect attitudes and persuade an audience, then an expository narration is likely to be most effective.
  • Autores: León Anguiano, Bienvenido (Autor de correspondencia); Negredo Bruna, Samuel; Erviti Ilundain, María Carmen
    Revista: CLIMATE POLICY
    ISSN: 1469-3062 Vol.22 N° 8 2022 págs. 976 - 992
    Resumen
    Climate change communication on social media plays a prominent role in efforts undertaken by state agencies, NGOs, and international organizations, to make citizens aware of this phenomenon. The images used to communicate climate change are of great importance, since they can help to effectively raise citizen awareness. Building upon news values theory and the concept of availability heuristics, this research paper aims to identify principles that can be used for effective visual communication of climate change on social media on a cross-national scale, based upon analyses of characteristics of images that foster interaction on Twitter. We conducted a content analysis of a random selection of images (photographs, illustrations, and graphics, n = 380), posted on Twitter that were included in the so-called 'top tweets' about climate change. The results indicate that the types of images that are used on social media are relatively similar to those employed by conventional media, although images of identifiable people are less frequently shown on social media. We also deduced that four practical principles are especially relevant to foster user interaction on Twitter through images: (i) show 'real people' (i.e. non-staged images of people that transmit real emotions), (ii) tell a story, (iii) include a local connection, and (iv) show impacts or actions by people who are directly affected. These practical principles are based on the more general principles of meaningfulness and personification, two foundations that can help to overcome some of the main barriers to citizens' perception of climate change as a relevant issue with serious consequences in their lives. Campaigns on social media that use imagery based on these practical and general principles can be effective in communicating the shared responsibility to address climate change. This can have a relevant impact on social perception, since it can encourage citizens to care about climate, which is regarded as necessary to increase participation in climate action. Key policy insights Social media can play a prominent role in campaigns to make citizens aware of climate change. Images can help to effectively raise citizen awareness of climate change. Four practical principles can be effective in increasing user interaction on social media with images about climate: show 'real' people, tell a story, include a local connection, and show people who are directly affected. Visual campaigns based on the more general principles of meaningfulness and personification can be effective in representing climate change as a relevant issue in citizens' lives. These practical and more general principles can have a relevant impact on the social perception of climate change and increase citizen participation in climate debate and action.
  • Autores: León Anguiano, Bienvenido (Autor de correspondencia); López Goñi, Ignacio; Salaverría Aliaga, Ramón
    Revista: CHURCH, COMMUNICATION AND CULTURE
    ISSN: 2375-3234 Vol.7 N° 1 2022 págs. 6 - 22
    Resumen
    Following the declaration, in March 2020, of the Covid-19 pandemic, there was an escalation of disinformation, involving multiple actors and reaching global dimensions. In this article, we analyze the possible causes and characteristics of the spread of disinformation on this issue. Disinformation about science can be explained by the distance that separates scientific knowledge from common knowledge and the difficult relationship between science and the media. The pandemic has multiplied the number of scientific publications and has accelerated publication rates, which has contributed to the dissemination of provisional, erroneous, or totally false information. A process of politicization has also developed, which has led to misinformation. In addition, the need to confront this health crisis has led society to demand accurate information from science, despite the fact that in many cases there is only uncertainty. The experience of this pandemic highlights the importance of providing citizens with accessible and rigorous knowledge that creates confidence in science. To achieve this, it is necessary to have specialized professionals capable of providing rigorous information, not only on the results but also on the research processes.
  • Autores: Sánchez-Angulo, M. (Autor de correspondencia); López Goñi, Ignacio; Cid, V. J.
    Revista: INTERNATIONAL MICROBIOLOGY
    ISSN: 1139-6709 Vol.24 N° 4 2021 págs. 665 - 670
    Resumen
    The COVID-19 pandemic has imposed several challenges and strains at all levels of the educational system, especially as a consequence of lockdown and social distance measures. After a period of exclusive use of the online educational environment, educators have adapted to the new circumstances and, by a combination of different strategies, have fought to overcome the limitations and deficiencies of virtual learning. Student motivation, productivity, and creativity continue to be the main pedagogical issues that have to be reached with the new didactic tools developed during the pandemic. At the same time, this pandemic has shown the importance of the inclusion of microbiology as a core element of the educational curriculum and the opportunity to raise public awareness of the importance of microbes to everyday life.
  • Autores: Hilda Paola Muñoz-Pico; León Anguiano, Bienvenido; García Martínez, Alberto Nahum
    Revista: PALABRA CLAVE
    ISSN: 0122-8285 Vol.24 N° 1 2021 págs. e2415
    Resumen
    Este artículo examina si los contenidos de YouTube sobre el cambio climático contribuyen a que se generen nuevas propuestas de comunicación, con voces y enfoques distintos, lo que implicaría una mejor información de los ciudadanos y podría facilitar su implicación y participación en la toma de medidas necesarias para enfrentar el problema (decisiones de consumo, presión a los políticos para que adopten medidas, etc.), o si, por el contrario, se han amplificado las voces que, en general, predominan en los medios, como las de los políticos. Mediante un análisis de contenido, este estudio analiza la representación del cambio climático en los vídeos más populares en YouTube. Tras examinar una muestra de 288 vídeos difundidos durante el periodo octubre 2016-octubre 2017, se constata que los políticos, como el expresidente estadounidense Donald Trump, son las voces más citadas en las piezas de YouTube sobre cambio climático, seguidas de periodistas y científicos. Respecto de los productores de esos vídeos, los medios de comunicación ocupan un lugar privilegiado de popularidad. Incluso, parte de sus contenidos se reutilizan total o parcialmente por otros usuarios de la plataforma. La vocación principal de los mensajes es informativa, con un discurso enfocado, sobre todo, en las consecuencias del cambio climático en los países desarrollados.
  • Autores: López Goñi, Ignacio
    Revista: ENCUENTROS EN LA BIOLOGIA
    ISSN: 1134-8496 Vol.14 N° 178 2021 págs. 17 - 22
    Resumen
    Se puede decir que la pandemia de COVID-19 que estamos sufriendo divide a la población entre los que piensan que el SARS-CoV-2 tiene un origen natural y los que están convencidos de que es un virus artificial que se escapó del laboratorio. En este artículo se dan las pruebas que apuntan a que, con toda probabilidad, el origen del virus es natural. Solo la falta de trasparencia del gobierno chino impide descartar las hipótesis conspiranoicas y negacionistas.
  • Autores: Erviti Ilundain, María Carmen; León Anguiano, Bienvenido
    Revista: CUADERNOS.INFO
    ISSN: 0719-3661 N° 49 2021 págs. 166 - 191
    Resumen
    Dada la importancia de los contextos nacionales para adecuar la comunicación del cambio climático a cada país, esta investigación tuvo por objetivo averiguar si la cobertura realizada por los medios españoles es diferente de la de otros países en volumen de artículos, temas y fuentes. Realizamos un análisis de contenido de publicaciones en línea (n=527) sobre la cumbre del clima de París (COP21, 2015) en 13 medios de cinco países: Estados Unidos y Reino Unido (del bloque anglosajón), y Alemania, Francia y España (de la Europa continental). Los resultados indican que la cobertura realizada en España difiere notablemente de la de los otros países, incluidos los de Europa continental. El alineamiento ideológico de los medios españoles no parece afectar al volumen de cobertura sobre el cambio climático, como ocurre en el ámbito internacional. Estos resultados permiten matizar las conclusiones de investigaciones previas y proponer recomendaciones para la cobertura mediática en España.
  • Autores: León Anguiano, Bienvenido (Autor de correspondencia); Boykoff, M. T.; Rodrigo Jordán, Carmen
    Revista: COMUNICACION Y SOCIEDAD (UNIVERSIDAD DE NAVARRA)
    ISSN: 0214-0039 Vol.34 N° 1 2021 págs. 57 - 75
    Resumen
    Climate change attitudes and perceptions vary significantly among countries and cultures through a host of factors. Within media content about climate change, framing is one of the most relevant elements. This research interrogated how framing combinations across local-global and gain-loss frames influence attitudes and perceptions about climate change. We examined varying framing approaches through case-study experimentation with university students in Spain (N = 120). Students viewed one of four videos, each one based on a different combination of frames before answering a set of survey questions, with the aim of testing (i) how do the combinations of the local-global and the gain-loss frames affect the perception of the seriousness of climate change and (ii) how do combinations of the four frames affect support for action to address climate change. Results indicate that the participants scored similar values, regarding the seriousness of climate change and the need to take action, regardless of the video they watched. This means that interaction effects and other contextual factors (e.g., previous environmental concerns) may limit efficacy of deliberately introduced frames more than previously considered. These findings help to further deepen and nuance possible explanations for wider discursive interactions that comprise our attitudes and perceptions of climate change.
  • Autores: Erviti Ilundain, María Carmen (Autor de correspondencia); Codina Blasco, Mónica; León Anguiano, Bienvenido
    Revista: MEDIA AND COMMUNICATION
    ISSN: 2183-2439 Vol.8 N° 2 2020 págs. 329 - 338
    Resumen
    Online video has become a relevant tool to disseminate scientific information to the public. However, in this arena, science coexists with non-scientific or pseudoscientific beliefs that can influence people¿s knowledge, attitudes, and behavior. Our research sets out to find empirical evidence of the representation of pro-science, anti-science and neutral stances in online videos. From a search on Google videos, we conducted content analysis of a sample of videos about climate change, vaccines and nanotechnology (n = 826). Results indicate that a search through Google videos provides a relatively small representation of videos with an anti-science stance, which can be regarded as positive, given the high potential influence of this search engine in spreading scientific information among the public. Our research also provides empirical evidence of the fact that an anti-science stance is more frequent in user-generated content than in videos disseminated by other types of producers.
  • Autores: Erviti Ilundain, María Carmen
    Revista: PRISMA SOCIAL
    ISSN: 1989-3469 N° 31 2020 págs. 64 - 81
    Resumen
    Tras la publicación del informe del Panel Intergubernamental para el Cambio Climático (IPCC, por sus siglas en inglés) de 2018, las expresiones ¿crisis climática¿ y ¿emergencia climática¿ avalan un nuevo discurso sobre el clima, también en los medios de comunicación. En este artículo se presenta una revisión bibliográfica sobre la evolución de las diferentes expresiones utilizadas en el discurso público en relación problema del clima y se estudia empíricamente, mediante un análisis cuantitativo, su empleo en los diarios españoles de mayor difusión: El País y El Mundo (n=1247). Las expresiones "crisis climática" y "emergencia climática", casi inexistentes durante la cumbre de París de 2015 (1,2%), destacan en la cumbre del clima de 2019, celebrada en Madrid (20,8%). Sin embargo, "cambio climático" continúa siendo el término más empleado en los periódicos de la muestra (53%). Se concluye que el nuevo discurso de la "emergencia climática" ha entrado con fuerza en la agenda mediática española, si bien es cierto que todavía es un discurso emergente que debe ir consolidándose.
  • Autores: Lloyd S. Davis; León Anguiano, Bienvenido; Bourk, Michael; et al.
    Revista: PUBLIC UNDERSTANDING OF SCIENCE
    ISSN: 0963-6625 Vol.29 N° 7 2020 págs. 688 - 701
    Resumen
    Society is undergoing a transformation in the way people consume media: increasingly we are using online on-demand videos, with the fastest growing segment of online videos about science being user-generated content that uses an infotainment style of delivery, in contrast to the traditional expository narrations of professionally generated content. In this study, we produced two otherwise identical videos about climate change to test the effects of an infotainment or expository narration. A total of 870 survey participants (419 English; 451 Spanish) were randomly presented with either an infotainment or expository version of the video. The expository narration was liked and believed more, and this held irrespective of language, age, sex or online viewing habits. However, the infotainment version was liked more by viewers without a university education and, further, viewers were better able to recall information from it, suggesting that user-generated content with infotainment-style narrations may actually be good for increasing public understanding of science.
  • Autores: Salaverría Aliaga, Ramón (Autor de correspondencia); Buslón, N.; López Pan, Fernando; et al.
    Revista: PROFESIONAL DE LA INFORMACION
    ISSN: 1699-2407 Vol.29 N° 3 2020 págs. e290315
    Resumen
    Se presenta un análisis de contenido de todos los bulos (N=292) relacionados con la pandemia Covid-19 identificados por las tres plataformas de verificación acreditadas en España, durante el primer mes del estado de alarma decretado por el Gobierno (14 marzo 2020 ¿ 13 abril 2020). El estudio muestra que los bulos sobre el coronavirus fueron diseminados principalmente en las redes sociales y, entre ellas, sobre todo en las cerradas, como la aplicación móvil de mensajería WhatsApp. También detecta las particularidades formales y de contenido más frecuentes de los contenidos falsificados. Los resultados revelan que la pandemia, además de generar un gran número de bulos sobre salud y ciencia, casi un tercio de la muestra, también propició la difusión de numerosos contenidos falsos de tema político y gubernamental. El artículo explora los formatos, fuentes y territorios de procedencia de los bulos. Más allá de sus resultados empíricos, este estudio realiza contribuciones teóricas en el marco de los emergentes estudios sobre desórdenes informativos. En concreto, aporta una definición propia de bulo, así como una tipología en la que se identifican cuatro tipos de bulos: broma, exageración, descontextualización y engaño. A partir de esos cuatro tipos, se propone un `diagrama de gravedad de los bulos¿.
  • Autores: López Goñi, Ignacio (Autor de correspondencia); Giner-Lamia, J.; Alvarez-Ordonez, A.; et al.
    Revista: FEMS MICROBIOLOGY LETTERS
    ISSN: 0378-1097 Vol.366 N° 11 2019 págs. fnz141
    Resumen
    Twitter is one of the most popular social media networks that, in recent years, has been increasingly used by researchers as a platform to share science and discuss ongoing work. Despite its popularity, Twitter is not commonly used as a medium to teach science. Here, we summarize the results of #EUROmicroMOOC: the first worldwide Microbiology Massive Open Online Course taught in English using Twitter. Content analytics indicated that more than 3 million users saw posts with the hashtag #EUROmicroMOOC, which resulted in over 42 million Twitter impressions worldwide. These analyses demonstrate that free Microbiology MOOCs shared on Twitter are valuable educational tools that reach broad audiences throughout the world. We also describe our experience teaching an entire Microbiology course using Twitter and provide recommendations when using social media to communicate science to a broad audience.
  • Autores: Sánchez Blanco, Cristina; León Anguiano, Bienvenido
    Revista: ESTUDIOS SOBRE EL MENSAJE PERIODISTICO
    ISSN: 1134-1629 Vol.25 N° 2 2019 págs. 1071 - 1085
    Resumen
    El auge de las formas de participación ciudadana en la ciencia ha supuesto que las decisiones sobre ciencia y tecnología no sean patrimonio exclusivo de los políticos o expertos. El papel de la comunicación para crear y mantener una comunidad de ciudadanos que forman parte de proyectos de ciencia ciudadana es, sin duda, una cuestión de gran relevancia. Este artículo presenta los resultados de una investigación sobre las acciones de comunicación empleadas en un proyecto de ciencia ciudadana financiado por la Comisión Europea, Life+Respira, basado en la participación de voluntarios medioambientales. Esta investigación analiza, mediante una investigación cuantitativa (encuesta) y cualitativa (entrevistas semiestructuradas) a los voluntarios medioambientales, si las diversas motivaciones que presentan los voluntarios para participar en el proyecto influyen en su interés por interactuar en el proyecto y si ese interés influye a su vez en su percepción sobre la eficacia y credibilidad de las diferentes acciones de comunicación.
  • Autores: Finkler, W. (Autor de correspondencia); Higham, J. E. S.; León Anguiano, Bienvenido; et al.
    Revista: INTERNATIONAL JOURNAL OF SCIENCE EDUCATION. PART B: COMMUNICATION AND PUBLIC ENGAGEMENT
    ISSN: 2154-8455 Vol.9 N° 4 2019 págs. 312 - 326
    Resumen
    This study focuses on the role of science communication for sustainable whale watching management. It uses a pragmatic mixed-method approach to present a critical analysis of the potential role of science communication videos to manage participant expectations. Drawing on 30 years of science research on whale watching the empirical study produces an original science communication video. The video was then tested empirically (N?=?1698) employing an experimental Test and Control group design. The results highlight that science communication videos can serve as educational management tools for sustainable tourism, and influence people towards responsible whale watching behavior. Furthermore, the results are a clarion call to increase visual research methods in science communication studies in response to our rapidly changing media-environment.
  • Autores: Finkler, W. (Autor de correspondencia); León Anguiano, Bienvenido
    Revista: JOURNAL OF SCIENCE COMMUNICATION
    ISSN: 1824-2049 Vol.18 N° 5 2019 págs. A(02)
    Resumen
    This research develops a conceptual framework for telling visual stories about science using short-format videos, termed SciCommercial videos, that draw upon marketing communication. The framework is illustrated by an exemplar, the Good Whale Watching video, which is explained using a visual rhetoric keyframe analysis. Finally, the effectiveness of the video is evaluated as a science communication tool using an empirical online survey with 1698 respondents. The results highlight the benefits of using video for storytelling about science by using our framework formula, modified from marketing practices, to produce videos that are Simple, Unexpected, Concrete, Credible, Emotional, Science Storytelling (SUCCESS).
  • Autores: López Goñi, Ignacio (Autor de correspondencia); Sanchez-Angulo, M.
    Revista: FEMS MICROBIOLOGY LETTERS
    ISSN: 0378-1097 Vol.365 N° 2 2018 págs. 246
    Resumen
    Social networks have been used to teach and engage people about the importance of science. The integration of social networks in the daily routines of faculties and scientists is strongly recommended to increase their personal brand, improve their skills, enhance their visibility, share and communicate science to society, promote scientific culture, and even as a tool for teaching and learning. Here we review the use of Twitter in science and comment on our previous experience of using this social network as a platform for a Massive Online Open Course (MOOC) in Spain and Latin America. We propose to extend this strategy to a pan-European Microbiology MOOC in the near future.
  • Autores: Salaverría Aliaga, Ramón; León Anguiano, Bienvenido
    Libro: Total Journalism
    ISSN: 978-3-030-88027-9 N° 97 2022 págs. 109 - 121
    Resumen
    In recent years, the term `fake news¿ has become popular as a paradigm of mis- and disinformation. The term tends to put this phenomenon within the framework of media organizations. However, the problem is more complex, since it also involves other entities dedicated to deliberately producing and spreading falsehoods, as well as social networks and large internet platforms that work as global carriers of such misleading content. This chapter analyzes the evolution of disinformation in this expanded framework, contextualizing the production, dissemination and consumption of deceptive content beyond the media. Drawing upon a historical review of the mis- and disinformation phenomena over the last few centuries, it examines the more recent transformation experienced by purposefully false content on the internet and big data ecosystem.
  • Autores: León Anguiano, Bienvenido; Erviti Ilundain, María Carmen
    Libro: La comunicación del cambio climático, una herramienta ante el gran desafío
    ISSN: 978-84-1377-643-9 2021 págs. 208 - 223
  • Autores: León Anguiano, Bienvenido
    Libro: Periodismo científico en España, una especialidad con pasado, presente y futuro
    ISSN: 978-84-9961-391-8 2021 págs. 67 - 79
    Resumen
    Los medios audiovisuales juegan un papel estelar en la comunicación de la ciencia. Según las encuestas, la televisión y los vídeos en Internet son dos de los principales medios de información sobre ciencia para los ciudadanos españoles. Y este dato no es sorprendente si consideramos la enorme potencia comunicativa que tienen las imágenes en movimiento, ya que pueden transmitir el conocimiento científi co mediante formas narrativas que resultan asequibles y amenas. En España existe una larga tradición de comunicación audiovisual de la ciencia. El cine, la televisión y, más recientemente, el vídeo online han desempeñado un papel fundamental en el acceso del público al conocimiento. Pero, a pesar de su importancia, son todavía escasos los estudios sobre esta parcela de la historia de la comunicación de la ciencia en España. Este artículo pretende abrir brecha en un campo de estudio apenas explorado. Tratamos de ofrecer una visión diacrónica, centrada en el trabajo de algunos de los más destacados comunicadores audiovisuales, así como en las principales tendencias que se vislumbran en este proceso de comunicación audiovisual de la ciencia en España. Sin ánimo de exhaustividad, tratamos de abarcar dos ámbitos próximos e igualmente relevantes. Primero, el de la información de actualidad; es decir, el periodismo audiovisual propiamente dicho, cuyos primeros ejemplos se encuentran en los noticiarios cinematográficos. Y segundo, los contenidos divulgativos audiovisuales que llegaron
  • Autores: Erviti Ilundain, María Carmen
    Libro: Comunicación del cambio climático
    ISSN: 978-84-7074-904-9 2021 págs. 132 - 143
  • Autores: Salaverría Aliaga, Ramón; Buslón, N.; Martínez Costa Pérez, María del Pilar; et al.
    Libro: Transformación digital. Desafíos y expectativas para el periodismo
    ISSN: 978-84-472-3132-4 2021 págs. 372 - 374
  • Autores: Erviti Ilundain, María Carmen
    Libro: XV Aniversario del Seminario Respuestas desde la Educación y la Comunicación al Cambio Climático
    2020 págs. 229 - 248
  • Autores: Lloyd S. Davis; León Anguiano, Bienvenido
    Libro: Communicating science and technology through online video. Researching a new media phenomenon
    ISSN: 9781138483491 2018 págs. 55 - 63
    Resumen
    Web 2.0 features of the internet promised to bring interactivity to storytelling. However, our analysis of 826 online videos about science shows that potential has not been realised. In fact, most narratives relied upon an expository approach, with only 5.3% of online science videos using any form of storytelling. There was a low use of interactivity (9.1% of videos) and, even then, it was almost all at a very low level. Similarly, usage of filmic techniques that might enhance engagement (time lapse, slow motion, stop motion) occurred at low levels too. On the plus side, the use of scientific jargon was quite low, especially in videos produced by television producers or online newspapers. Most online science videos had formal narrations with the exception of those of User Generated Content, which tended to be informal ¿ making up for what they lacked in production values with authenticity and emotion. The likelihood that videos about science would talk directly to the viewer or try to persuade the viewer varied by topic. While all this might seem discouraging when it comes to the current state of online videos, we suggest that there is an opportunity for science communicators to be successful in the online environment by using storytelling with good production values, especially if combined with the authenticity characteristic of User Generated Content.
  • Autores: Erviti Ilundain, María Carmen
    Libro: Los medios de comunicación como difusores del cambio climático
    ISSN: 978-84-17270-39-1 2018 págs. 67 - 86
    Resumen
    La cobertura que los medios de comunicación otorgan al cambio climáticorepercute en el lugar que este tema ocupa en la agenda pública. Cuanta más cobertura, más importancia percibida (McCombs y Shaw, 1972). Del mismo modo, según las teorías del framing (Entman, 1993), el enfoque que los medios ofrecen sobre el cambio climático influye en la valoración del público sobre el problema. El objetivo de este trabajo es exponer las fluctuaciones y características de la cobertura mediática del cambio climático. Para ello, se ha llevado a cabo una extensa revisión bibliográfica de artículos y otras publicaciones principalmente académicas. Tras su análisis, se han identificado los siguientes periodos: desde el siglo XIX hasta los años setenta del siglo XX, cuando se está gestando la definición científica del cambio climático; a partir de los ochenta, cuando este asunto se sitúa en la agenda pública y comienzan los acuerdos internacionales para hacerle frente; y los años transcurridos del siglo XXI, periodo en que la comunicación del cambio climático se mueve entre las aguas de la controversia y el consenso, pero es ya un asunto asentado en la agenda de los medios y en la política. También se señalan factores económicos, políticos y periodísticos que condicionan tanto el volumen de la cobertura como los enfoques del cambio climático en diferentes contextos. Los resultados del estudio indican que la cobertura del cambio climático ha sido deficiente, tanto por el volumen de información
  • Autores: Erviti Ilundain, María Carmen
    Libro: Communicating science and technology through online video
    ISSN: 9781351054577 2018 págs. 28-40
    Resumen
    The democratisation of online video has opened some exciting opportunities for communicating science in the early 21st century. Businesses, organisations and individuals are all `participants¿ in the new panorama of digital communication, but a distinction is usually made between user-generated content (UGC) and professionally generated content (PGC). This chapter discusses who is really making science videos and for what purpose. Our findings show that online science video producers fit mainly into two categories, depending on the characteristics of the topic. Among topics that are portrayed in the media as current affairs (climate change, vaccines), videos produced by mass media prevail. On the contrary, among those topics that are not news, videos produced by scientific institutions and UGC are more prominent (nanotechnology). Traditional genres and informative contents prevail among videos produced by mass media and scientific institutions, while new genres and entertainment appear mainly in UGC. Scientific institutions have the challenge of capturing the attention of thriving online audiences, being more visible and adapting content to formats that are not exclusively informative.
  • Autores: Michael Bourk; León Anguiano, Bienvenido; Lloyd S. Davis
    Libro: Communicating science and technology through online video. Researching a new media phenomenon
    ISSN: 9781138483491 2018 págs. 90 - 106
    Resumen
    This chapter examines online science video to identify the presence and function of entertainment, noting its long history in television content. Major entertainment and infotainment devices - stories, humour, images and celebrities - are discussed as communication devices that television content producers use to make science more accessible to mass audiences. Next, the authors examine how the four entertainment elements are incorporated in online videos. From a content analysis of 826 videos the authors draw tentative conclusions associated with the extent of the use of entertainment elements in the representation of three contemporary scientific topics ¿ climate change, nanotechnology and vaccine immunization. Specific attention is given to: identifying the content producers (e.g. science institutions, television companies, user content generators) most likely to use entertainment in online productions; how topic selection might influence the use of entertainment to communicate the science; and, which entertainment elements are most prevalent in online science videos. The findings suggest although entertainment and infotainment are rarely the sole communication purpose in online science video, many online content creators incorporate one or two elements to communicate serious messages.
  • Autores: Sira Hernández Corchete; León Anguiano, Bienvenido
    Libro: Una televisión con dos cadenas. La programación en España (1956-1990)
    ISSN: 978-84-376-3840-9 2018 págs. 485 - 494
  • Autores: Erviti Ilundain, María Carmen
    Libro: La comunicación audiovisual de la ciencia
    ISSN: 978-84-9171-129-2 2018 págs. 209 - 222
  • Autores: León Anguiano, Bienvenido; Maxwell Boykoff; Juhi Huda; et al.
    Libro: Communicating science and technology through online video. Researching a new media phenomenon
    ISSN: 9781138483491 2018 págs. 107 - 119
    Resumen
    Climate change is considered to be one of the most important issues of our time. But, in spite of its relevance, it is often perceived as a remote process with little incidence in daily life. This perception is closely related to the way media represent climate change, and the way it is framed becomes a key element, since framing allows the audience to interpret the issue. This chapter discusses the results of a content analysis of 300 online videos on climate change, which sheds light on the main themes and the use of the gain and loss frames. Results indicate that the ecologic-meteorological and the scientific frames were prevalent. In addition, the loss frame prevails over the gain frame. This shows that online videos follow framing patterns that are similar to those used by traditional media, thus replicating the representation problems that researchers have underlined.
  • Autores: León Anguiano, Bienvenido; Michael Bourk
    Libro: Communicating science and technology through online video. Researching a new media phenomenon
    ISSN: 9781138483491 2018 págs. 1 - 14
    Resumen
    This introductory chapter presents and overview of the role of online video in science communication. The digital environment offers a new range of options for communicating science to the public, which acquire increasing relevance in the new paradigm of ¿science with society¿. In the early 21st century, online video has grown exponentially, to the point of accounting for over 70% of internet global traffic. Consequently it has become a tool of enormous potential capacity for communicating science. However, academic research in this area is still scarce. This chapter summarizes some of the main findings of the Videonline project, an international study conducted by 15 researchers from nine universities across five countries, which provides an updated analysis of the current panorama of online video as a tool to communicate science and technology.
  • Autores: Sira Hernández Corchete; León Anguiano, Bienvenido
    Libro: Una televisión con dos cadenas. La programación en España (1956-1990)
    ISSN: 978-84-376-3840-9 2018 págs. 741 - 759
  • Autores: Michael Bourk; León Anguiano, Bienvenido
    Libro: Communicating science and technology through online video. Researching a new media phenomenon
    ISSN: 9781138483491 2018 págs. 120 - 128
    Resumen
    Despite the potential of interactive video and sophisticated new narrative choices beyond the sequential asymmetrical restrictions encountered in historical analogue modes of AV representation, online science video has not (yet) lived up to the promise. In their conclusion, León and Bourk discuss several reasons for the limited presence of interactive innovations in online science video content, including the migration of television content and production sources to the Internet, as well as the low production quality of much user-generated content opting for more `authentic¿ amateur-styles that suit limited budgets. Notwithstanding the limited evidence of innovation, there are encouraging developments including vlogs, webdocs and animated video, such as stop-motion innovations, ideally suited for short-length formats.
  • Autores: Erviti Ilundain, María Carmen; Azevedo, Jose; Codina Blasco, Mónica
    Libro: Communicating science and technology through online video. Researching a new media phenomenon
    ISSN: 978-1-138-48349-1 2018 págs. 41 - 54
  • Autores: León Anguiano, Bienvenido (Coordinador); Moreno, Carolina (Coordinador); Refojo, Cintia (Coordinador); et al.
    ISSN: 978-84-19642-28-8 2023
    Resumen
    El presente volumen forma parte del proyecto Citas con la Ciencia, trata sobre la ciencia de informar sobre ciencia, es decir, sobre los métodos y peculiaridades del periodismo científico. Sus capítulos son el resultado del trabajo de un equipo compuesto por investigadores en comunicación científica y profesionales del periodismo científico. Presentan un enfoque eminentemente práctico y mantienen una estructura uniforme. Cada capítulo se inicia con una breve exposición sobre el marco teórico del tema abordado. A continuación, las secciones «Manos a la obra: de la ciencia a la práctica» y «Casos prácticos» aportan recomendaciones concretas y ejemplos que complementan eficazmente la teoría. Por último, se cierra con la sección de «Mensajes clave», que sintetiza lo más relevante del capítulo, y una lista de referencias bibliográficas cuidadosamente seleccionadas.
  • Autores: Erviti Ilundain, María Carmen; Salaverría Aliaga, Ramón; León Anguiano, Bienvenido; et al.
    ISSN: 978-84-8081-720-2 2022
    Resumen
    Internet y las redes sociales han democratizado la comunicación de contenidos sobre salud y han multiplicado la difusión pública de informaciones relacionadas con ese tema. Muchas de las informaciones sanitarias proceden de fuentes acreditadas y son plenamente solventes, lo que permite a la ciudadanía acceder fácilmente a información de calidad que promueve comportamientos responsables. Sin embargo, al mismo tiempo, en las redes circulan cada vez más contenidos sobre salud de procedencia desconocida y fiabilidad dudosa. Buena parte de esos mensajes son, de hecho, intencionadamente engañosos. Las redes, en definitiva, son una moneda de dos caras: dan acceso a contenidos sanitarios de calidad, pero exponen asimismo a la ciudadanía a diversos riesgos. Esta guía pretende desarrollar y divulgar pautas que sirvan para contrarrestar el feno¿meno de la desinformación en materia de salud.
  • Autores: Sánchez Aranda, José Javier
    ISSN: 978-84-313-3592-2 2021
    Resumen
    En el siglo XX, la palabra global comenzó a tener un significado muy específico. De hecho, esa noción incluye múltiples realidades y por tanto presenta diferentes facetas. Para comprender los procesos que han contribuido a dar forma al concepto, es fundamental pasar a una perspectiva histórica. Conocer la historia ilumina el presente. Los medios de comunicación han sido un instrumento necesario e imprescindible para la toma de conciencia de que la humanidad forma una entidad única y unitaria. El desarrollo tecnológico ha jugado un papel fundamental en la expansión de la comunicación. Específicamente, medios como la prensa, la radio, la televisión y el periodismo digital han afectado profundamente a la configuración de la sociedad. Son los principales responsables de la globalización, lo que es especialmente evidente para todos los ciudadanos. Gracias a su actividad, han logrado expandir fronteras; nos han hecho percibir como cercanos países o problemas alejados físicamente lejanos.
  • Autores: Sánchez Aranda, José Javier
    ISSN: 978-84-313-3575-5 2021
    Resumen
    In the 20th century, the word global began to have a very specific meaning. In fact, that concept includes multiple realities and therefore presents different facets. To understand the processes that have helped shape the concept, it is essential to go to a historical perspective. Knowing the history illuminates the present. The media have been a necessary and essential instrument in raising awareness that humanity forms a single and unitary entity. Technological development has played a fundamental role in the expansion of communication. Specifically, media such as the press, radio, television, and digital journalism have profoundly affected society’s configuration. They are the main ones responsible for globalization, which is especially evident for all citizens. Thanks to their activity, they have managed to expand borders. They have made us perceive countries as close or problems that are physically far away.
  • Autores: Sánchez Aranda, José Javier
    ISSN: 978-84-313-3539-7 2020
    Resumen
    The History of Communication has evolved in tandem with shifts in political and economic systems, and by extension, with systems of power. Communication can range from very subtle processes of exchange, to full conversations and mass communication. The history of communication itself can be traced back to the beginnings of social life. The printing technology was a historic milestone in the way in which people relate to each other, for it creates a public sphere in which the most important issues are debated today. Due to technological change, mass media play a crucial role when understanding the evolution of the contemporary world.
  • Autores: López Goñi, Ignacio
    ISSN: 978-84-94778-65-0 2018

Proyectos desde 2018

  • Título: Estudio sobre la eficacia de estrategias para comunicar los desafíos ambientales a través de redes sociales. (Expediente 0011-4001-2023-000061)
    Código de expediente: 0011-4001-2023-000061
    Investigador principal: BIENVENIDO LEON ANGUIANO.
    Financiador: GOBIERNO DE NAVARRA
    Convocatoria: 2023 GN Investigo
    Fecha de inicio: 17-10-2023
    Fecha fin: 16-10-2024
    Importe concedido: 33.003,92€
    Otros fondos: Fondos MRR
  • Título: Festival internacional de cine #LabMeCrazy! Science Film Festival. V edición
    Código de expediente: FCT-22-18505
    Investigador principal: IGNACIO LOPEZ GOÑI.
    Financiador: FUNDACION ESPAÑOLA PARA LA CIENCIA Y LA TECNOLOGIA
    Convocatoria: 2022 FECYT Fomento de la cultura científica
    Fecha de inicio: 01-07-2023
    Fecha fin: 30-06-2024
    Importe concedido: 15.000,00€
    Otros fondos: -
  • Título: Plan anual de actividades de la UCC+I de la Universidad de Navarra
    Código de expediente: FCT-21-17008
    Investigador principal: MARTA REVUELTA MARTINEZ.
    Financiador: FUNDACION ESPAÑOLA PARA LA CIENCIA Y LA TECNOLOGIA
    Convocatoria: 2021 FECYT Fomento de la cultura científica
    Fecha de inicio: 01-07-2022
    Fecha fin: 30-06-2023
    Importe concedido: 25.000,00€
    Otros fondos: -
  • Título: LabMeCrazy Science Film Festival 2022
    Código de expediente: 0011-3987-2022-000011
    Investigador principal: IGNACIO LOPEZ GOÑI.
    Financiador: GOBIERNO DE NAVARRA
    Convocatoria: 2022 GN Cosmos - Fomento de la cultura científica
    Fecha de inicio: 01-01-2022
    Fecha fin: 31-12-2022
    Importe concedido: 15.000,00€
    Otros fondos: -
  • Título: Plan anual de actividades de la UCC+i de la Universidad de Navarra
    Código de expediente: FCT-20-16125
    Investigador principal: IGNACIO LOPEZ GOÑI.
    Financiador: FUNDACION ESPAÑOLA PARA LA CIENCIA Y LA TECNOLOGIA
    Convocatoria: 2020 FECYT Fomento de la cultura científica
    Fecha de inicio: 01-07-2021
    Fecha fin: 30-06-2022
    Importe concedido: 25.000,00€
    Otros fondos: -
  • Título: La Semana de la Ciencia y la Tecnología 2021
    Código de expediente: 0011-3987-2021-000007
    Investigador principal: IGNACIO LOPEZ GOÑI.
    Financiador: GOBIERNO DE NAVARRA
    Convocatoria: 2021 GN Cosmos - Fomento de la cultura científica
    Fecha de inicio: 01-06-2021
    Fecha fin: 31-12-2021
    Importe concedido: 7.729,80€
    Otros fondos: -
  • Título: #LabMeCrazy Science Film
    Código de expediente: 0011-3987-2021-000006
    Investigador principal: IGNACIO LOPEZ GOÑI.
    Financiador: GOBIERNO DE NAVARRA
    Convocatoria: 2021 GN Cosmos - Fomento de la cultura científica
    Fecha de inicio: 01-01-2021
    Fecha fin: 31-12-2021
    Importe concedido: 4.311,32€
    Otros fondos: -
  • Título: La comunicación del cambio climático a través de las redes sociales: estrategias, emociones e imágenes
    Código de expediente: RTI2018-098190-B-I00
    Investigador principal: BIENVENIDO LEON ANGUIANO, MARIA CARMEN ERVITI ILUNDAIN.
    Financiador: MINISTERIO DE CIENCIA, INNOVACIÓN Y UNIVERSIDADES
    Convocatoria: 2018 AEI - MCIU - Retos Investigación
    Fecha de inicio: 01-01-2019
    Fecha fin: 31-08-2022
    Importe concedido: 29.645,00€
    Otros fondos: Fondos FEDER
  • Título: Dinámicas de difusión en redes sociales de noticias falsas sobre salud [RRSSalud]
    Investigador principal: RAMON SALAVERRIA ALIAGA
    Financiador: FUNDACION BBVA
    Convocatoria: 2019 FD BBVA Equipos de investigación científica
    Fecha de inicio: 30-04-2020
    Fecha fin: 30-04-2022
    Importe concedido: 61.755,00€
  • Título: microBIOscope, la ciencia de microBIO en video y en directo
    Investigador principal: IGNACIO LOPEZ GOÑI
    Financiador: FUNDACION ESPAÑOLA PARA LA CIENCIA Y LA TECNOLOGIA
    Convocatoria: 2017 FECYT
    Fecha de inicio: 01-01-2018
    Fecha fin: 30-06-2019
    Importe concedido: 6.000,00€