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Julián Villanueva
Head of IESE Business School's Department of Marketing


Julián Villanueva is head of IESE Business School's Department of Marketing. His areas of specialization include market research, models of customer lifetime value and customer equity, database marketing, and e-commerce.

Ph.D. in Management (Marketing), University of California, Los Angeles Master in Business Administration, IESE, University of Navarra. Bachelor's degree in Business Administration, Universidad Complutense de Madrid.


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