DEFINITION OF REPUTATION
CEO, Corporate Excellence
Degree in Psychology from the Complutense University of Madrid, PCD by the IESE and a Masters in Innovation in Communication from the UJI. He began his professional career as a market research Technician in Alef, then in strategic planning at J. Walter Thompson, and as managing partner of Millward Brown International in Spain and Portugal.
In January 2000 he joined the BBVA Communication and Image Area (now Communications and Branding). Until February 2011 he was Director of Global Strategy and Brand Communication area of the BBVA Group. Since April 2011 he is Director and Secretary General of the think tank, CorporateExcellence - Centre for Reputation Leadership. In addition, he is co-author of "Caught by consumerism" and "Corporate Reputation" and lecturer at numerous universities and business schools.