Cees Van Riel
Consultant and Professor of Corporate Communication at Rotterdam School of Management
Dutch-born Cornelis Bernardus Maria (Cees) van Riel is a consultant, a Professor of Corporate Communication at Rotterdam School of Management, and the Director of the Corporate Communication Centre at Erasmus University Rotterdam. He is renowned for his work in the field of corporate communication and reputation management.
Cees has worked as a communication strategy consultant for numerous companies throughout Europe and is the joint Editor-in-Chief (along with Charles Fombrun) of Corporate Reputation Review.
He also helped design the RepTrak model, a tool which tracks 23 key performance indicators grouped around seven reputation-based dimensions. Research has shown this tool to be effective in convincing target audiences to lend their support to companies.