Institutional governance and reputation
UNIVERSIDAD DE NAVARRA
Mónica Herrero is an Associate Professor of Media Management and Media Markets at the School of Communication (University of Navarra, Spain). She holds a MSc in Media Management (2000) from the University of Stirling (Scotland) and a General Management Program (PDG) from IESE Business School (2015). She also holds the honorific title of European PhD. She has been a Visiting Researcher at the University of Westminster (London, 2004); the University of Glasgow (2005, 2007) and the University of Lugano (Lugano, 2010). She has been a Visiting Professor at the University of Missouri and at the International Institute of Social Sciences (Sao Paolo). She is the Dean of the School of Communication at the University of Navarra since June 2008 and she was Vice Dean for Students Affairs from 2004 to 2008. She is also the Academic Director of the Executive Media MBA (MEGEC) of the School of Communication of the University of Navarra which takes place in Madrid.
Her research focuses on television economics, media management, new television products and on the new relationships in the digital era. She has participated in numerous international scientific conferences as the World Media Economics Conference and EMMA, and she belongs to the Board of IMMAA (International Media Management Academic Association). She has various contributions in collective works published by reputable publishers such as Routledge or Lawrence Erlbaum. She has participated in several research projects with public funding, the last of them, about audiovisual consumption of European citizens in relation to new media.