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Degree in Advertising and Public Relations

School of Communication

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  • Grado en Publicidad y Relaciones Públicas
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Curriculum

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    • Optativas primer semestre
    • Optativas segundo semestre
    • Courses in English
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Courses in English

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Courses in English

Fall semester

Course

ECTS

Year

History of Communication

6

1º

Multimedia Communication

6

1º

Marketing: historical and cultural perspectives

6

1º

Introduction to marketing

6

1º

Economics

6

1º

Principles of Business Administration

6

1º

Contemporary Political Systems

6

2º

Introduction to Advertising and Public Relations

6

2º

Media Economics

6

2º

Principles of microeconomics

6

2º

Introduction to Branding

6

2º

Film and TV Marketing

3

3º y 4º

Communication Skills for Journalists

3

3º y 4º

Brand Management

   

Television Studies

3

3º y 4º

 

Spring semester

Course

ECTS

Year

Economics

6

1º

Global Communication

3

1º

History of Cinema

6

1º

Introduction to Screenwriting

6

2º

Sociology

6

2º

News Design

3

2º

Visual Culture

6

2º

Innovation Methods

3

2º

Sales Management

3

2º

Corporate Communication

3

2º

Developing Projects for Performing Arts

3

2º

Political Communication

6

3º

Media Management

6

4º

Strategies in Fashion Communication

3

3º y 4º

Effective speaking and writing

3

3º y 4º

English for Film, TV & Radio

3

3º y 4º

Advertising culture

3

3º y 4º

 

Annual

Course

ECTS

Year

Introduction to law

6

1º

Grado en Publicidad y Relaciones Públicas
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