Skip to Content
  • EN
    • Home
    • Introduction
    • Program
    • Registration
    • Information

Speakers

Juan Manuel de Toro
Academic Director, Institute for Media and Entertainment

INTERACTIVE SESSION

Juan Manuel de Toro Martín is a professor in the Marketing Department of IESE Business School. He holds a Degree in Law from the Universidad Complutense de Madrid and an MBA and a PhD in Economics and Business Administration from the University of Navarra. He completed an MBA and the Senior Management Programme (PADE) at IESE Business School. He is the Academic Director of the Institute for Media and Entertainment (IME) at IESE Business School and the School of Communication at the University of Navarra.

De Toro Martín has published many articles in specialized journals and the daily financial press about the role of advertising in brand creation, enrichment and value management, as well as the current context of advertising in Spain. His areas of expertise in business research and consulting include advertising communication strategies and brand value management.

Notice

The University of Navarra uses cookies to improve its services, generate statistical data and analyze the browsing habits of visitors to its website. This information may be shared with third parties as detailed in the Cookies Policy Statement. By clicking “I agree” or continuing to browse, you consent to the use of these cookies, while reserving the right to reverse the decision at will.

Agree