Speakers

DEFINITION OF REPUTATION

 

Francesc Pujol
Director of the Media, Reputation and Intangibles Center, University of Navarra

Francesc Pujol has a doctorate in Economics from the University of Geneva (Switzerland) and master's in Public Administration Management from the same university. In addition, he studied Economics at the University of Barcelona and the University of Fribourg (Switzerland). He is currently a professor in the School of Economics and Business at the Universidad de Navarra. 

He is an expert in branding, measurement of intangibles and leadership, and is the founder and director of the Media Reputation and Intangibles center (MRI) of the Universidad de Navarra.

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