Speakers

COMMUNICATION AND REPUTATION MANAGEMENT

 

 

 

Elena Gutiérrez
Professor of the School of Communication, University of Navarra

She received her bachelors degree in Journalism (1999) and a doctorate in Communication (2004) from the University of Navarra. She was awarded the Special Doctoral Prize from the Faculty of Communication with her thesis on financial communication. Her academic research focuses on the institutional communication of business and finance, its role in good governance, and principles of professional excellence. She has published more than a dozen scientific publications and participated in several research projects. 

She is the editorial coordinator of the dircom library, a collection of specialized books on institutional and corporate communication. Collaborator of the Communication Director magazine, published by the European Association of Communication Directors (CDAD). She has been deputy director of the master's degree in Political and Corporate Communication at the Universidad de Navarra (2005-2011), where she was also a professor for master's theses. She has done her doctoral research in the School of Media and Public Affairs at the George Washington University (United States) and was a visiting research fellow in the Stirling Research Media Institute at the University of Stirling (Great Britain). She is a visiting professor at the International University of Catalonia. She has been a professor at the Universidad Mayor (Chile), Universidad de La Sabana (Colombia), Universidad Pontificia Bolivariana (Colombia) and the Universidad del Istmo (Guatemala). She is a partner of the Association of Directors of Communication (DIRCOM).

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