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Workshop registration

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Parallel workshops on distinctive projects

September 19th, 12:15 p.m. - 1:15 p.m.

"Change? It's in our nature." by Wendy Gallagher (responsible for Education and Civic Commitment. Manchester Museum)

"Ideas that cure: the case of Fundación Juan March (1955-2019)" by Manuel Fontán (exhibition Director. Juan March Foundation)

Paralell workshops on good governance and institutional alliances

September 19th, 5:30 p.m.

"The Cultivation of Reputation; past- present- future?" Penelope Curtis (director. Calouste Gulbenkian Museum. Lisbon)

"Big data project for visitor management - Telefónica for the Reina Sofía National Art Center Museum" by Paula Alamán (industry Lead - Big Data & Analytics Business LUCA) (Telefónica Data Unit) and Rosa Rodrigo (Director of Strategic Business- Commercial and Public Development of Reina Sofía National Art Center Museum)

Parallel workshops on intangible asset management

September, 20th. 12:15 p.m.

"A study on the transfer of museum reputation to sponsoring companies in the Netherlands" by Ana Casado and Pllar Alarcón (professors at University of Málaga)

"Developing sustainable strategies for temporary exhibitions at the Guggenheim Museum Bilbao" by Daniel Vega (Technical director of Exhibitions and Conservation of the Guggenheim Museum. Bilbao)