DOI: https://doi.org/10.15581/015.XXII.1.7-42

Consumer Ethics and Family Relations: The Economic Side of Fathering

 -Pablo García Ruiz  -Carlos Rodríguez Lluesma


Texto completo:     PDF (English) (54)   
         Ver en DADUN


Resumen

 65
Among contexts in which consumer ethics unfold, the family is a very relevant one because it holds a sizeable share of consumption decisions, and is intimately connected to the search and sustaining of a common life project. Based on interviews with 20 fathers cohabiting with their partners and children, we examine the role of the father in family consumption, including the progressive weakening of the breadwinner model in favor of more involved ways of male presence in the family. We explore whether fathers show any kind of ethical concern in their family consumption decisions and, if that is the case, whether those concerns are better understood through the lens of an ethics of care –as usually done in the case of mothers– or through the lens of virtue ethics –which is connected to consumers’ projects and their search for the good life.

Palabras clave

Care; Character; Children; Consumer Ethics; Family; Identity; Gendered Roles


Autores

Pablo García Ruiz e-mail (Inicie sesión)

Carlos Rodríguez Lluesma e-mail (Inicie sesión)
IESE Business School

Referencias

Adams, Matthew and Raisborough, Jayne (2010), “Making a Difference: Ethical Consumption and the Everyday”, The British Journal of Sociology, vol. 61, nº 2, pp. 256-274. DOI: 10.1111/j.1468-4446.2010.01312.x.

Adamsons, Kari and Pasley, Kei (2016), “Parents’ Fathering Identity Standards and Later Father Involvement”, Journal of Family Issues, vol. 37, nº 2, pp. 221-244. doi.org/10.1177/0192513X13514407.

Agirre, Amaia (2016), “Negociaciones de pareja: los trabajos domésticos, la crianza y la construcción de la maternidad y la paternidad”, Papeles del CEIC. International Journal on Collective Identity Research, vol. 1, pp. 1-27. http://www.ehu.eus/ojs/index.php/papelesCEIC/article/view/15209.

Ajenjo, Marc and Garcia Román, Joan (2011), “El tiempo productivo, reproductivo y de ocio en las parejas de doble ingreso”, Papers. Revista de Sociología, vol. 96, pp. 985-1006. http://dx.doi.org/10.5565/rev/papers/v96n3.183.

Ajenjo, Marc and Garcia Román, Joan (2014). “Cambios en el uso del tiempo de las parejas. ¿Estamos en el camino hacia una mayor igualdad?”, Revista Internacional de Sociología, vol. 72, nº 2, pp. 453-476. http://dx.doi.org /10.3989/ris.2012.05.28.

Alberdi, Inés y Escario, Pilar (2007), Los hombres jóvenes y la paternidad, Fundación BBVA, Bilbao.

Barber, Benjamin (2008), Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole,WWNorton and Company, New York.

Belk, RussellW. (1988), “Possessions and the Extended Self”, Journal of Consumer Research, vol. 15, nº 2, pp. 139-68.

Belk, RussellW. (2010), “Sharing”, Journal of Consumer Research, vol. 36, nº 5, pp. 715-734.

Bettany, Shona M.; Kerrane, Ben and Hogg, Margaret (2012), “Negotiating “The New Father”: the Consumption of TechnologyWithin the Contemporary Family”, Advances in Consumer Research, vol. 40, pp. 117-120.

Bettany, Shona M.; Kerrane, Ben and Hogg, Margaret K. (2014), “The Material-Semiotics of Fatherhood: The Co-Emergence of Technology and Contemporary Fatherhood”, Journal of Business Research, vol. 67, nº 7, pp. 1544-1551. doi.org/10.1016/j.jbusres.2014.01.012.

Bianchi, Suzanne M.; Sayer, Liana C.; Milkie, Melissa A. and Robinson, John P. (2012), “Housework: Who Did, Does orWill Do It, and How Much Does It Matter?”, Social Forces, vol. 91, nº 1, pp. 55-63. doi:10.1093/sf/sos120.

Black, Ian R. and Cherrier, Helen (2010), “Anti Consumption as Part of Living A Sustainable Lifestyle: Daily Practices, Contextual Motivations and Subjective Values”, Journal of Consumer Behaviour, vol. 9, nº 6, pp. 437-453. DOI: 10.1002/cb.337.

Blum, Lawrence A. (1988), “Gilligan and Kohlberg: Implications for Moral Theory”, Ethics, vol. 98, nº 3, pp. 472-491.

Blustein, Jeffrey (1991), Care and Commitment: Taking The Personal Point of View. Oxford University Press, New York.

Bolea, Patricia S. (2000), “Talking about Identity: Individual, Family, and Intergenerational Issues”, In Harold, Rena D. (ed.), Becoming a Family: Parents’ Stories and Their Implications for Practice, Policy and Research, Erlbaum, Hillsdale, New Jersey, pp. 39-74.

Braithwaite, Dawn; Baxter, Leslie and Harper, Anneliese M. (1998), “The Role of Rituals in The Management of The Dialectical Tension of “Old” and “New” in Blended Families”, Communication Studies, vol. 49, nº 2, pp. 101-120.

Cappellini, Benedetta and Parsons, Elisabeth (2012), “Sharing the Meal: Food Consumption and Family Identity”, Research in Consumer Behavior, vol. 14, nº 1, pp. 109-128.

Cappellini, Benedetta and Parsons, Elisabeth (2013), “Practising Thrift At Dinnertime: Mealtime Leftovers, Sacrifice and Family Membership”, The Sociological Review, vol. 60, nº 2, pp. 121-134. DOI: 10.1111/1467-954X.12041.

Carrigan, Marylyn and Attalla, Ahmad (2001), “The Myth of The Ethical Consumer-Do Ethics Matter in Purchase Behaviour?”, Journal of Consumer Marketing, vol. 18, nº 7, pp. 560-578.

Chatzidakis, Andreas; Hibbert, Sally; Mittusis, Darryn and Smith, Andrew (2004), “Virtue in Consumption?”, Journal of Marketing Management, vol. 20, nº 5-6, pp. 526-543. http://dx.doi.org/10.1362/0267257041323972.

Coltrane, Scott (2000), “Research on Household Labor: Modeling and Measuring The Social Embeddedness of Routine Family Work”, Journal of Marriage and Family, vol. 62, nº 4, pp. 1208-1233.

Coltrane, Scott and Adams, Michele (2008), Gender and Families, Rowman and Littlefield, Boulder.

Coskuner-Balli, Gokcen and Thompson, Craig J. (2013), “The Status Costs of Subordinate Cultural Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy Through Capitalizing Consumption Practices”, Journal of Consumer Research, vol. 40, nº 1, pp. 19-41. DOI: 10.1086/668640.

Coskuner-Balli, Gokcen and Sandikci, Özlem (2014), “The Aura of New Goods: How Consumers Mediate Newness”, Journal of Consumer Behaviour, vol. 13, nº 2, pp. 122-130. DOI: 10.1002/cb.1470.

Cox, Rosie (2013), “House/Work: Home as a Space of Work and Consumption”, Geography Compas, vol. 7, nº 12, pp. 821-831. DOI: 10.1111/ gec3.12089.

Cross, Samantha N. and Gilly, Mary (2014), “Consumption Compromises: Negotiation and UnificationWithin Contemporary Families”, Journal of Business Research, vol. 67, nº 4, pp. 449-456. doi.org/10.1016/j.jbusres.2013.03.031.

Curasi, Carolin; Price, Linda and Arnould, Eric. J. (2004), “How Individuals’ Cherished Possessions Become Families’ Inalienable Wealth”, Journal of Consumer Research, vol. 31, nº 3, pp. 609-622. DOI: 10.1086/425096.

Del Bucchia, Céline and Penaloza, Lisa (2016), “No, IWon’t Eat That!” Parental Self-Transformation in Clashes of Role Enactment and Children’s Will”, Journal of Business Research, vol. 69, nº 1, pp. 145-154. doi.org /10.1016/j.jbusres.2015.07.028.

DeVault, Marjorie (1994), Feeding the Family: The Social Organization of Caring As Gendered Work, The University of Chicago Press, Chicago.

Domínguez Folgueras, Marta (2012), “La división del trabajo doméstico en las parejas españolas. Un análisis del uso del tiempo”, Revista Internacional de Sociología, vol. 70, pp. 153-179. DOI:10.3989/ris.2009.08.26.

Domínguez Folgueras, Marta (2015), “Parentalidad y división del trabajo doméstico en España, 2002-2010”, Reis, vol. 149, pp. 45-64. doi.org /10.5477/cis/reis.149.45.

Doucet, Andrea (2006), Do Men Mother? Fathering, Care, and Domestic Responsibility, University of Toronto Press, Toronto.

Epp, Amber M. and Price, Linda (2008), “Family Identity: A Framework of Identity Interplay in Consumption Practices”, Journal of Consumer Research, vol. 35, nº 1, pp. 50-70. DOI: 10.1086/529535.

Erickson, Frederick (1986), “Qualitative Methods in Research on Teaching”, InWittrock, Merlin C. (ed.), Handbook of research on teaching, Macmillan, New York, pp. 119-161.

Erlandson, David. A.; Harris, Edward L.; Skipper, Barbara L. and Allen, Steve D. (1993), Doing Naturalistic Inquiry: A Guide to Methods, Sage, Newbury Park, CA.

Garcia-Ruiz, Pablo and Rodriguez-Lluesma, Carlos (2014), “Consumer Practices: A Virtue Ethics Approach”, Business Ethics Quarterly, vol. 24, nº 4, pp. 509-538. DOI: https://doi.org/10.5840/beq20147313.

Geertz, Clifford (1983), Local Knowledge: Further Essays in Interpretive Anthropology. Basic Books, New York.

Gelber, Steven (2000), “Do-It-Yourself: Constructing, Repairing, and Maintaining Masculinity.” In Scanlon, Jennifer (ed.), The Gender and Consumer Culture Reader, New York University Press, New York, pp. 70-93.

Gentina, Elodie; Tang, Thomas and Gu, Qinxuan (2016), “Do Parents and Peers Influence Adolescents’ Monetary Intelligence and Consumer Ethics? French and Chinese Adolescents and Behavioral Economics”, Journal of Business Ethics. First Online. DOI: 10.1002/job.4030130209.

Gilligan, Carol (1982), In a Different Voice, Harvard University Press, Cambridge, MA.

Glaser, Barney G. and Strauss, Anselm (1967), The Discovery of Grounded Theory, Aldine, Chicago.

González-López, María José and Jurado-Guerrero, Teresa (eds.) (2015), Padres y madres corresponsables. Una utopía real, Libros La Catarata, Madrid.

Hall, Sarah M. (2011), “Exploring the ‘Ethical Everyday’: An Ethnography of the Ethics of Family Consumption”, Geoforum, vol. 42, nº 6, pp. 627-637. https://doi.org/10.1016/j.geoforum.2011.06.009.

Harrison, Rob; Newholm, Terry and Shaw, Deirdre (2005), The Ethical Consumer, Sage, London.

Heath, Teresa; O’Malley, Lisa; Heath, Matthew and Story, Vicky (2016), “Caring and Conflicted: Mothers’ Ethical Judgments About Consumption”, Journal of Business Ethics, vol. 136, nº 2, pp. 237-250.

Held, Virginia (2006), The Ethics of Care: Personal, Political and Global, Oxford University Press, Oxford.

Katz, Jack (1988), “A Theory of Qualitative Methodology: The Social System of Analytic FieldWork”, In Emerson, Robert (ed.), Contemporary Field Research,Waveland, Prospect Heights, IL, pp. 127-148.

Kerrane, Ben; Bettany, Shona M. and Hogg, Margaret K. (2014), “Revisiting Contemporary Issues In Family Consumption”, Journal of Marketing Management, vol. 30, nº 15-16, pp. 1527-1532. http://dx.doi.org/ 10.1080/0267257X.2014.937614.

Kohlberg, Lawrence (1981), “Essays on Moral Development.” Vol. 1. The Philosophy of Moral Development, Harper and Row, New York.

Kohlberg, Lawrence (1982), “A Reply to Owen Flanagan and Some Comments on the Puka-Goodpaster Exchange”, Ethics, vol. 92, pp. 513-528.

Lareau, Annette (2000), “My Wife Can Tell Me Who I Know: Methodological and Conceptual Problems in Studying Fathers”, Qualitative Sociology, vol. 23, nº 4, pp. 407-433.

Lewis, Tania and Emily Potter (2011), Ethical Consumption: A Critical Introduction, Routledge, London.

Lindsay, Jo and Maher, Jane (2013), Consuming Families: Buying, Making, Producing Family Life in The 21st Century, Routledge, London.

MacIntyre, Alasdair (2009). After virtue. A study in moral theory, Duckworth, London.

McCracken, Grant (1988), The Long Interview, Sage, Newbury Park, CA.

Miller, Daniel (1998), A Theory of Shopping, JohnWiley and Sons, London.

Miller, Daniel (2001), The Dialectics of Shopping, University of Chicago Press, Chicago.

Miller, Tina (2011), Making Sense of Fatherhood, Cambridge University Press, Cambridge.

Noddings, Nel (2002), Educating Moral People: A Caring Alternative to Character Education, Teachers College Press,Williston.

Noddings, Nel (2013), Caring: A Relational Approach to Ethics and Moral Education, University of California Press, Berkeley, CA.

O’Brien, Margaret; Brandth, Berit and Kvande, Elin (2007), “Fathers, Work and Family Life: Global Perspectives and New Insights”, Community, Work & Family, vol. 10, nº 4, pp. 375-386. http://dx.doi.org/ 10.1080/13668800701574971.

Price, Linda (2008), “Doing Family: The Temporal and Spatial Structuring of Family Consumption”, Advances in Consumer Research, vol. 35, pp. 189- 193.

Pugh, Allison (2005), “Selling Compromise Toys, Motherhood and The Cultural Deal”, Gender and Society, vol. 19, nº 6, pp. 729-749.

Schor, Juliet B. (1999), The Overspent American, Harper, New York.

Schor, Juliet B. (2014), Born to Buy: The Commercialized Child and the New Consumer Cult, Simon and Schuster, New York.

Schroeder, Jonathan E. (2015), “Communicating Identity/Consuming Difference”, Consumption, Markets & Culture, vol. 18, nº 6, pp. 485-489. DOI: 10.1080/10253866.2015.1053662.

Shaw, Deirdre; McMaster, Robert and Newholm, Terry (2016), “Care nd Commitment in Ethical Consumption: n Exploration of The ‘AttitudeBehaviour Gap’”, Journal of Business Ethics, vol. 136, nº 2, pp. 251-265.

Shaw, Deirdre; Shiu, Edward and Clarke, Ian (2000), “The Contribution of Ethical Obligation and Self-Identity to The Theory Of Planned Behavior: An Exploration of Ethical Consumers”, Journal of Marketing Management, vol. 16, nº 8, pp. 879-894.

Shotter, John and Tsoukas, Haridimos (2014), “In Search Of Phronesis: Leadership And The Art Of Judgment”, Academy of Management Learning and Education, vol. 13, nº 2, pp. 224-243. doi:10.5465/amle.2013.0201.

Spiggle, Susan (1994), “Analysis and Interpretation of Qualitative Data in Consumer Research”, Journal of Consumer Research, vol. 21, nº 3, pp. 491-503. DOI: 10.1086/209413.

Szmigin, Isabelle; Carrigan, Marilyn and McEachern, Morvern (2009), “The Conscious Consumer: Taking A Flexible Approach to Ethical Behaviour”, International Journal of Consumer Studies, vol. 33, nº 2, pp. 224-231. DOI: 10.1111/j.1470-6431.2009.00750.x.

Tanner, Claire; Petersen, Alan and Fraser, Suzanne (2014), “Food, Fat and Family: Thinking Fathers through Mothers’Words”,Women’s Studies International Forum, vol. 44, pp. 209-219. DOI 10.1016/j.wsif.2013.01.017.

Tepper Kelly (1994), “The Role of Labeling Process in Elderly Consumers’ Responses To Age Segmentation Cues”, Journal of Consumer Research, vol. 20, nº 4, pp. 503-519.

Thompson, Craig J. (1996), “Caring Consumers: Gendered Consumption Meanings and The Juggling Lifestyle”, Journal of Consumer Research, vol. 22, nº 4, pp. 388-407.

Thompson, Craig J.; Locander, William B. and Pollio, Howard (1989), “Putting Consumer Experience Back into Consumer Research: The Philosophy and Method of Existential-Phenomenology”, Journal of Consumer Research, vol. 16, nº 2, pp. 133-146.

Timmons, Mark (2002), Moral Theory, Rowman and Littlefield, Lincoln.

Tobío, Constanza (2012), “Cuidado e identidad de género. De las madres que trabajan a los hombres que cuidan”, Revista Internacional de Sociología, vol. 70, nº 2), pp. 399-422. DOI:10.3989/ris.2010.08.26 .

Tronto, Joan C. (1987). “Beyond gender difference to a theory of care.” Journal of Women in Culture and Society, vol. 12, pp. 644–663.

Tronto, Joan C. (2013), Caring Democracy: Markets, Equality and Justice, New York University Press, New York.

Turner, Victor (1980), “Social Dramas and Stories about Them”, Critical Inquiry, vol. 7, nº 1, pp. 141-168. http://www.jstor.org/stable/1343180.

Vitell, Scott J. (2015), “A Case for Consumer Social Responsibility (Cnsr): Including A Selected Review of Consumer Ethics/Social Responsibility Research”, Journal of Business Ethics, vol. 130, nº 4, pp. 767-774.

Wada, Mineko; Backman, Catherine and Forwell, Susan J. (2015), “Men’s Discursive Constructions of Balance In Everyday Life”, Community, Work & Family, vol. 18, nº 1, pp. 117-133. http://dx.doi.org/10.1080/13668803.2014.965662.


Métricas





Search GoogleScholar



















Licencia de Creative Commons
La revista Empresa y Humanismo se publica bajo una licencia Creative Commons Reconocimiento-NoComercial-SinObraDerivada 4.0.