Detalle Publicación


Innovation in the Media.: the road to change

Lugar de Edición: Porto
Editorial: Editora Media XXI/Formalpress
Fecha de publicación: 2014
ISBN: 978-989-729-127-2
Número de páginas: 406
Resumen: This book tells how the media industry has been buffeted by winds that seriously threatened its essential pillars. Free access and Internet development have caused a dramatic drop of the value of contents. The public could often find it at no cost, moving away from media that were poorly differentiated. The industry needs better leaders, managers with vision, who can take risks and break the cycle of systematic imitation of formulas that belong to the past.