Innovation in the Media.: the road to change

Resumen: This book tells how the media industry has been buffeted by winds that seriously threatened its essential pillars. Free access and Internet development have caused a dramatic drop of the value of contents. The public could often find it at no cost, moving away from media that were poorly differentiated. The industry needs better leaders, managers with vision, who can take risks and break the cycle of systematic imitation of formulas that belong to the past.