Detalle Publicación

LIBRO
Corporate Discourse
Lugar de Edición: Londres
Editorial: Bloomsbury Publishing
Fecha de publicación: 2013
ISBN: 978-1-4411-2718-1
Número de páginas: 209
Resumen: Corporate discourse examines business communication practices from a discourse perspective, looking in detail at the ways in which corporations around the world communicate with individuals, with other collective entities and with the world at large. It is concerned with understanding how language works in business contexts and how corporate identity and personal and professional relationships are configured through discourse. Using a range of analytical techniques to examine different forms of textual evidence from companies operating in many sectors, this book maps out current developments in corporate discourse against the complex background of globalization