Detalle Publicación

Literature review on effective risk communication for the prevention and control of communicable diseases in Europe. Insights into health communication
Lugar de Edición: Estocolmo
Editorial: ECDC
Fecha de publicación: 2013
ISBN: 978-92-9193-395-2
Número de páginas: 24
Resumen: There is an impressive body of literature on risk communication relevant to the prevention and control of communicable diseases. This literature is complicated, however, by blurred definitions and overlap between risk communication and crisis communication. It is also widely dispersed across academic disciplines, lacking rigorous empirical evidence to demonstrate effectiveness, challenged by the complex and unpredictable ways that individuals perceive risk and the environmental, social, cultural and linguistic factors through which risk communication is viewed. At the European level, there is a need to bring the work on risk communication for communicable diseases together on many levels: Theoretical models of risk communication must be integrated across disciplines. The bridge between academic research and risk communication in practice needs to be strengthened (that is, findings of research need to be better communicated to end users and built into risk communication planning, guidance documents, training modules). Risk communicators should be collaborating more closely with community-level health providers and media. In addition, there is consensus in much of the literature reviewed on the need for coordinated leadership at the European level to ensure structured and systematic approaches to risk communication planning, preparedness and response. We have a clearer picture today than a decade ago about the requirements, parameters and challenges of communicating risks of co