Detalle Publicación


The paradoxes of social media: a review of theoretical issues and research

Libro: Communication and social life= communicación y vida social: studies in honor of professor Esteban López-Escobar
Lugar de Edición: Pamplona
Editorial: Ediciones Universidad de Navarra (EUNSA)
Fecha de publicación: 2012
Página Inicial - Final: 257 - 274
ISBN: 978-84-313-2903-7
Resumen: Social media have captured the attention of scholars around the world, which has led to the publication of a number of works about Twitter, Facebook, YouTube and the like. Most of them are practical and indsutry-based in nature, and do not consider in-depth the social media impact in audiences and communication strategies, This chapter tries to shed some light on such issues.