Detalle Publicación

ARTÍCULO

Developing a breakthrough service model for profitable growth

Título de la revista: European Business Review
ISSN: 0955-534X
Número: OP-197-E
Páginas: 59 - 63
Fecha de publicación: 2011
Resumen:
Stronger competition and more demanding customers require companies to deliver exceptional service and ultimately offer differentiated value propositions in an efficient way. To do so successfully, companies need to innovate and continuously improve their service models, but with a holistic view that ensures coherence between strategy and operations, as well as between the needs of customers and employees.
Impacto: