Detalle Publicación


Understanding the role of dialogue in public sector communication

Libro: Handbook of Public Sector Communication
Autores: Sanders, Karen; Gutiérrez García, Elena
Lugar de Edición: Hoboken
Editorial: Ed. John Wiley & Sons
Fecha de publicación: 2020
Página Inicial - Final: 289-302
ISBN: 9781119263142
Resumen: This chapter examines past thinking, current knowledge and future challenges for public sector communication in relation to dialogue. The chapter will first explore the concept of dialogue as defined by a variety of subject disciplines but more particularly within the public relations field where the notion has been more thoroughly explored. This will set the scene for an account of the disciplinary context, methods, models, and chief research findings for this area of analysis as well as the theoretical relevance of the topic to public sector communication. The chapter concludes with an examination of the principal challenges and questions for future research and practice in dialogue, including the need for sharper conceptual definition and empirical operationalization together with clearer understanding of dialogue's contribution to public goods such as trust and accountability.