In 1959 the renowned luxury firm Loewe decided to transform and renew its image and chose architect Javier Carvajal to accomplish the task. In facing the design of these stores, he found that the strategic equipment he had developed in the projects he had done until that moment, was here totally useless. Nonetheless, the architect dealt with the commission in a thorough definition process, with the same resolve of formal control he used in previous ones. Beyond the general plans of the stores, the interiors, furniture and details were drawn by his own hand, 1 to 1 scale most of the times. Constructive relations between elements and materials were established with total precision. Each and every joint, detail, attachment and screw was gathered up in a set of uncompromising drawings, pure graphic orders that composed a sort of virtual construction, born to avoid any error range.