Detalle Publicación


Recruitment websites and the socialisation of new employees

Libro: Engagement in Professional Genres. Deference and disclosure
Lugar de Edición: Amsterdam
Editorial: John Benjamins
Fecha de publicación: 2019
Página Inicial - Final: 197 - 216
ISBN: 9789027202185
Resumen: The complex culture of the large corporation today is mainly shaped by persuasive rather than coercive means. In its messages, the company moulds its own identity and proposes roles for the different players through discourse, providing the information that is considered appropriate to each addressee, and suggesting what behaviours are desirable or acceptable. This trend is most intense at the beginning of a person¿s life with the firm. How a corporate body engages with would-be and recent recruits is of considerable interest to analysts who focus on the workings of discourse in society. This chapter explores the system of engagement operating multimodally in the recruitment and careers websites of twenty high-profile companies