Detalle Publicación

LIBRO

Global entrepreneurship and the successful growth strategies of early-stage companies

Autores: Foster, George; Dávila Parra, Antonio; Haemmig, Martin; He, Xiaobin ; Jia, Ning; Von Bismarck, Max; Wellman, Kerry
Lugar de Edición: Cologny
Editorial: World Economic Forum
Fecha de publicación: 2011
Número de páginas: 375
Resumen: Entrepreneurs are essential drivers of social and economic progress. In their first 10 years, many entrepreneurial companies launch products and ideas that transform the way people live, work and play. What's more, these companies are now springing up in all corners of the globe. In "Global Entrepreneurship and the Successful Strategies of Early-Stage Companies," Stanford University's George Foster and IESE's Antonio Dávila, among others, examined the strategies adopted by a diverse range of companies. They talked to senior executives about the high points and dark moments they experienced. The authors pinpoint eight growth strategies for new ventures, which they characterize as: wave; new product in a new category; new product in an existing category; redesign of business value chain; research or discovery of knowledge; roll up (aggregation) of existing players; governmental, regulatory or political change; and idea transfer or transplant