Detalle Publicación


Monetizing in the digital era

Libro: Current and emerging Issues in the audiovisual industry
Lugar de Edición: Great Britain and USA
Editorial: Ed. John Wiley & Sons
Fecha de publicación: 2017
Página Inicial - Final: 119 - 134
ISBN: 978-1-84821-977-9
Resumen: The new digital economy has broken the barriers of high budgets, among other things, because it is still an economy of gratuitouness, where the advertiser is the one who pays. The ease of access and use if the internet lower prices. Moreover, television has become a medium to pay for, and the viewer has emerged as a ruler of his consumption decisions. It is now more difficult to meet quality standards because the viewer has become a more critical judge when evaluating the quality if the content received.