Professional prospects

This master's program is distinctly professional in nature, but it remains firmly rooted in the University and has the advantages of an academic setting in terms of the intellectual environment and the physical facilities and infrastructure.

The master's program prepares students for the following roles:

- Managerial responsibility in communication areas or departments in companies, organizations or institutions, or in agencies specializing in communications services for external clients.

- Consultancy services for clients in areas such as the establishment of communication plans, including the phases of analysis, planning, implementation and evaluation, with the definition of objectives, available resources, budgetary control and control systems.

- Management and planning of internal communications in organizations through the appropriate segmentation of the various stakeholders involved in the communicative actions required for that purpose: employees, shareholders, suppliers, consumers, voters, etc.

- Management and planning of external communications in organizations through the appropriate segmentation of the various stakeholders involved in the communicative actions required for that purpose: media relations, community relations, institutional relations, lobbying, etc.