Student training objectives:

To achieve an understanding of the fundamental concepts of the analysis, planning, development and evaluation of communications strategies for institutions and organizations in the political, economic and social domain.

A career boost for those who are engaged in the world of business, politics, culture, etc., and require specialized training in communication in order to develop a more comprehensive vision of the strategic value of communication.

Promotion of the human values and ethics that are required in order for the work of those engaged in these roles to be effective and receive social and professional recognition

General objectives:

To improve the internal and external communications of political, economic and social organizations in order to make their objectives and results more effective and receive greater social recognition of their public mission.

To contribute to the development and consolidation of a professional culture among communication managers based on the recognition of communication as a strategic tool for the management of companies and institutions.