Introduction

Presentación

Marketing today extends to all areas of economic and social activity, from primary goods to the most sophisticated technologies, from end markets to business-to-business. Furthermore, it encompasses such sensitive sectors as education, healthcare and politics. The development of information technologies is also having an increasing effect on the lifespan of products and on marketing strategies, especially factors related to communication.

As a consequence, companies and institutions are increasingly demanding professionals with broader, more in-depth knowledge of these fields. The marketing industry is extremely active, ever-changing and dynamic, and works with an extraordinary range of companies and organizations in all spheres of economic, social, political and cultural life, with a special emphasis on the intangible aspects of goods, services and organizations.

The overarching goal of the Degree in Marketing is to train students to become professionals who have a comprehensive understanding of business and are capable of working in management and consultancy roles to analyze markets and develop brand management and communication strategies in companies and institutions, while exercising a professional code of ethics at all times to ensure best practices and basic rights. The new degree aims to ensure that students get the training they need to analyze the environment and consumers; to study companies' portfolio of products, positioning and brand; and to have the quantitative and qualitative techniques and instruments they need to research markets and make innovative decisions in the field of marketing.

The aim is to provide instruction on persuasive and reporting techniques, how journalists work and how to manage strategies to raise an institution’s profile. In short, the goal is to enhance your potential to become a communication analyst and strategist. This is your pathway if you enjoy strategic thinking, want to improve your informative and persuasive communication skills, and rightly consider institutional communication to be a sought-after professional activity in the job market.

La industria necesita profesionales de marketing que puedan proporcionar respuestas creativas e innovadoras, cuyas ideas despierten entusiasmo en sus organizaciones y que utilicen conceptos de comunicación efectivos y bidireccionales que generen experiencias de marca consistentes para sus consumidores.

The International Program in Fashion Communication is aimed at students wishing to acquire comprehensive knowledge and practical experience to work in the fashion communication industry. In cooperation with ISEM Fashion Business School, the program provides students with specialized knowledge and skills to work in this specific field of communication. Upon completion of the degree program, students receive the Degree in Audiovisual Communication, Journalism or Marketing, and a Certificate from the International Program in Fashion Communication.