El vídeo online como herramienta para comunicar la ciencia
Este proyecto de investigación, dirigido por Bienvenido León, se centra en el estudio de la narrativa del vídeo online como herramienta de información y divulgación científica. El estudio analiza las tendencias y formas narrativas utilizadas por el vídeo online de contenido científico, tomando como referencia productos de calidad desarrollados por productores tanto de España como de otros países. A continuación, intenta identificar algunote los elementos narrativos novedosos que puedan servir para facilitar la traducción de conceptos científicos, de forma que resulten interesantes y comprensibles para una audiencia amplia. A continuación intenta valorar el rigor científico del vídeo online que llega hasta los ciudadanos. Finalmente, el proyecto desarrollará un estudio experimental de recepción para valorar la eficacia de algunos de los recursos narrativos previamente identificados.
Duración: enero 2015 - diciembre 2017
Financiación: Ministerio de Economía y Competitividad (CSO2013-45301-P)
Entidades participantes: Universidad de Navarra, Universidad Miguel Hernández, Universidad Pompeu Fabra, Universitat de València, Universidad de Porto, Universidad de Otago, N. Zelanda, University of North Carolina at Chapel Hill.
Information on climate changes in Spanish media
Duration: January 2011 - December 2013
Participating entities: Universidad de Navarra, Universidad Miguel Hernández de Elche, Instituto Internacional de Ciências Sociais de Brasil.
Summary: The objective of this project, directed by Dr. Bienvenido León, is to study the communication of climate change, carried out by the Spanish media regarding social communication. More specifically, the project focuses on qualitative and quantitative analyses of the news contents regarding this topic offered by television and daily newspapers, especially from the perspective of the interaction between norms and journalism criteria with the processes of "translation" of scientific facts used in the elaboration of the press statements.
The study also covers the point of view of environmental journalists regarding the results of the analysis of the content and the interactions produced in the elaboration process, taking into account the circumstances of the work and the level of educational training and specialization of those who are informing.
A third objective of this study is to evaluate the efficacy of the information, as mediators between the scientists and the public, by means of reception studies. The results of this study will lead to proposals regarding alternative communication styles regarding the CC, which will be made available to the scientific community and environmental journalists.
Financing: Ministerio de Ciencia e Innovación (Ministry of Science and Innovation) (CSO 2010-15269)
The Representation of Climate Change and related Environmental Stories on Television News
-Dr. Lloyd Davis, professor, Centre for Science Communication, Universidad de Otago (New Zealand)
-Dr. Michael Bourk, Universidad de Otago (New Zealand)
- Jenny Rock, Centre for Science Communication, Universidad de Otago (New Zealand)
-Dr. Bienvenido León, School of Communication, Universidad de Navarra (Spain)
Summary: This project, directed by Dr. Lloyd Davis (Universidad de Otago, New Zealand), has three basic dimensions:
1- Description of the manner in which climate change and other related topics are represented in the New Zealand and Spanish TV news
2- Analyze the reception of the news on the part of the audience
3- Design a model for informing the news that improves efficacy of the current models
The study establishes a comparison between the coverage of climate change carried out in New Zealand and in Spain.
Science communication in television. Narrative strategies of scientific documentary in Europe
Duration: October 2005-September 2008
Participating entities: Universidad de Navarra, Universidad Pompeu Fabra, Universidad de Valencia, Universidad Libre de Berlín
In the field of public communication of science and technology, television plays a role that is increasingly important because it is the type of media used by the majority of the citizens for obtaining information. Among the television genres, the documentary has the longest tradition and its present situation and its future are very promising. However, academic research has not dedicated sufficient attention to the scientific documentary as an object of study.
This project attempts to identify and analyze the strategies and narrative tools used for television documentaries so as to communicate scientific questions, in such a way that they are interesting for the general audience, while maintaining the necessary level of scientific rigor. Likewise, the subjects which are covered in the documentaries will be analyzed to determine if they correspond to the mostly studied issues in Science and Technology as well as to see if they correspond to the topics that are on society's mind, etc.
The study is proposed from an interdisciplinary perspective, using narrative and rhetorical analysis for the purpose of presenting the historical evolution and the present situation of the narrative used by this sub-genre in Europe. The results of the first phase of the study will allow us to identify the principal strategies and narrative techniques used by producers and script writers, and which subsequently will be evaluated. Parallelly, the scientific topics chosen in the same selection of documentaries will be analyzed.
Scientific information in European television
Duration: October 2004-September 2007
In spite of the growing importance in our society, science and technology have scarce presence in the principle newscasts of European television; only 2.3% of the news items broadcasted address this topic. In many cases, the brief duration of the news broadcasts and reports makes the contextualization of the events presented quite difficult. The topics addressed are frequently shared by other televisions although the manner in which each topic is addressed can vary notably from one television to another.
The study analyzes the situation of the news regarding science and technology on European television. Specifically, it focuses on the news given during prime-time news programs on the two leading channels of 14 different countries.