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Content scheme

University Strategic Management Program of the University of Navarra will address six topics for reflection and debate, which will be presented during the three days of the program (two per day).

The topics are: Leadership and strategy; governance and sustainability; excellence and innovation; people; financing; and reputation.

The format of the sessions will combine lectures with colloquium, interactive sessions and case studies.

Each day, the day will begin with a masterclass dedicated to the context and global vision of the University.

The speakers are from different countries and include academics specializing in governance issues and managers with specific experience in these fields.

1| Sustainability

The need to define a strategy to turn our universities into sustainable projects in terms of teaching and research, and with a real impact on the societies they serve.

3| People

Organizations are made up of people. In the case of universities, it is essential for good university governance to create the conditions in which professors and researchers can perform their work satisfactorily, and to motivate management professionals to provide support for academic work.

5| Some scenarios

Universities need to prepare to face the challenges of a society in permanent transformation. Social and economic phenomena such as globalization, digitalization and the progressive deterioration of public funding are challenging current frameworks. There is a need to learn techniques for evaluating and analyzing the current situation and to anticipate future scenarios.

2| Leadership

Key points for entrepreneurial management that is motivating and geared for change and continuous improvement. Specifications of the university’s management content and style.

4| Excellence and Innovation

In a society that offers services of increasing quality, the university must aspire to excellence in its own activities (teaching, research, knowledge transfer) in accordance with international standards.

6| Reputation

Corporate governance includes managing intangibles such as reputation, confidence and legitimacy through careful relations with stakeholders and excellent communication based on listening and a commitment to transparency.