Speakers

COMMUNICATION AND REPUTATION MANAGEMENT

 

Sebastián Cebrián
General Director, Spanish Association of Communication Managers (DIRCOM)

He holds a PhD in Information Sciences and Bachelor of Journalism from the Complutense University of Madrid; and Master of Socioeconomic Information for APIE. He was Director of Communication of Fremap in 2008, with responsibility for the areas of media relations, internal communications, brand management, corporate social responsibility, internal and external publications; economic and social reports; web and public relations and protocol environment. From 1998-2007 he was Director of Communication of the Carrefour Group, Spain (hypermarkets, supermarkets and all its subsidiaries: insurance, real estate, travel agencies, gas stations and mobile). In this period he was a member of the Communication Commission of the National Association of Large Distribution Companies (ANGED).

Between 1989 and 1998 he was assistant director, editor and editor in various newspaper groups: Tecnipublicaciones Spain; Wolters Kluwer; IP Group; El Mundo; daily course; newspaper El Independiente and SER.

Collaborates in various masters and corporate communication courses at the Complutense University of Madrid and the University Pompeu Fabra in Barcelona.

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