Program

 


DAY 1
Wednesday
22 April 2015

Afternoon

I. REPUTATION IN THE UNIVERSITIES

13.00-15.00 Reception and issuing of documentation. Entrance Hall

15.30-16.00 Welcoming Remarks. Auditorium
José Iribas, Education Counsellor Government of Navarra
Alfonso Sánchez-Tabernero, President, University of Navarra
Juan Manuel Mora, Vice President of Communications, University of Navarra

16.00-16.30 Opening Plenary. Auditorium
Students at the heart of the university education enterprise
John Haldane, Director of the Centre for Ethics, Philosophy and Public Affairs, University of St Andrews

16.30-17.00 Plenary Session. Auditorium
Quality parameters in higher education
Concepción Naval, Dean of the School of Education and Psychology, University of Navarra

17.00-17.30 Coffee Break. Lobby, floor +2

17.30-19.00 Round Table. Auditorium
University reputation in a globalized world
Chair: Pilar Lostao, Vice President for International Relations, University of Navarra
Speakers: Jaume Pagés, Executive Director, Universia
Manuel J. López, President, Spanish Universities Presidents' Conference (CRUE)
Lidia Borrell-Damián, Director of Research and Innovation, European University Association (EUA)

19.00-20.00 Tour of the Museum University of Navarra. Entrance Hall

20.00-21.00 "Pinchos and tapas" in the Museum University of Navarra. Entrance Hall

 


DAY 2
Thrusday
23 April 2015

Morning

II. UNIVERSITY RANKINGS

9.10-10.00 Plenary Session. Auditorium
Strategic quality management processes
Pilar Lostao, Vice President for International Relations, University of Navarra

10.00-10.30 Plenary Session. Auditorium
Factors that influence doctoral students' choice of university
Louise Simpson, Director, The World 100 Reputation Network

10.30-11.00 Coffee break. Lobby, floor +2

11.00-12.30 Round Table. Auditorium
Critical analysis of the methodologies used in international university rankings
Chair: Jan Sadlak, President, Observatory on Academic Ranking and Excellence (IREG)
Speakers: Simon Chan, Times Higher Education
Gero Federkeil, U-Multirank
Yan Wu, ARWU-Shanghai Jiao Tong
Isidro Aguillo, Webometrics

I. REPUTATION IN THE UNIVERSITIES

13.00-14.00 Concurrent Workshops.
1. University reputation and quality assurance systems. Room "Talleres", floor +1
Chair: Borja López-Jurado, Vice President of Academic Affairs, University of Navarra
Speakers: Demetrio Castro, Coordinator of Faculty Evaluation ,The National Agency for Quality Assessment and Accreditation of Spain (ANECA), Spanish Ministry of Education
Guy Haug, European expert on the assesment and development of universities and higher education systems

2. Reputation and strategies of differentiation. Room 2, floor -1
Chair: Ruth Breeze, University of Navarra
Speakers: Anna Myers and Amy Crosweller, Editors, "Distinct Report UK"
Liz Dempsey, Counsellor in Higher Education, British Council

3. Reputation, research and knowledge transfer. Room 1, floor -1
Chair: Alfonso Carlosena, Vice-Chancellor of Research, Universidad Pública de Navarra (UPNA)
Speakers: Josep Joan Moreso, former President, Universidad Pompeu Fabra, Barcelona
Ben Sowter, Head of Division, QS Intelligence Unit

14.00-15.30 Lunch. Lobby, floor +2

 

Afternoon

III. REPUTATION IN GENERAL

15.30-15.45 Introduction. Auditorium
Reyes Calderón, Professor of the School of Economics,  University of Navarra

15.45-16.15 Plenary Session. Auditorium
Corporate reputation and university reputation
Rupert Younger, Director, Oxford University Center for Corporate Reputation

16.30-18.00 Round Table. Auditorium
Social Responsibility
Chair: Reyes Calderón, Professor of the School of Economics,  University of Navarra
Speakers: Alberto Durán, President, ONCE Foundation
Jaime Lanaspa, Patron of "la Caixa" Foundation
Emilio Sáenz, President, Volkswagen Navarra
Germán Granda, General Director, Forética

18.00-18.30 Coffee break. Lobby, floor +2

18.30-19.30 Concurrent Workshops

1. Brand management. Country brand and university brand. Room 2, floor -1
Chair: Francesc Pujol, Director of Media, Reputation and Intangibles Center, University of Navarra
Speakers: Juan Manuel de Toro, Professor of Marketing, IESE Business School, University of Navarra
Gabriela Salinas, Global Brand Manager, Deloitte

2. Corporate reputation metrics. Room "Talleres", floor +1

Chair: Reyes Calderón, Professor of the School of Economics, University of Navarra
Speaker: Ángel Alloza, CEO, Corporate Excellence

3. Reflecting intangible assets in integrated reports. Room 1, floor -1
Chair: Joan Fontrodona, Professor of Business Ethics, IESE Business School
Speaker: Alberto Castilla, Executive Director of Corporate Governance, Reputations and Sustainability in Spain EY
Carlos Balado García, Director of Communication, Brand and Corporate Relations, Banco Popular.

20.00-21.00 Concert: University of Navarra Choir and Orchestra. Auditorium

21.00-22.30 Cocktail in the Museum University of Navarra. Entrance Hall

 


DAY 3
Friday
24 April 2015

Morning

IV. COMMUNICATION AND REPUTATION MANAGEMENT

9.15-9.30 Introduction. Auditorium
Elena Gutiérrez
, Professor of the School of Communication, University of Navarra

9.30-10.00 Plenary Session. Auditorium
Communication departments as reputation drivers
Juan Manuel Mora, Vice President of Communications, University of Navarra

10.15-11.45 Round Table. Auditorium
Best practices in university communication departments
Chair: Francisco Javier Pérez-Latre, Professor of the School of Communication, University of Navarra
Speakers: Mark Sudbury, Director of Communications, University College London (UCL)
Francisco Fernández-Beltrán, Director of Communications, Universidad Jaime I

11.45-12.15 Coffee break. Lobby, floor +2

12.15-13.15 Concurrent Workshops
1. Strategic approaches to communication. Room 2, floor -1
Chair: Ana Ollo, Communications Manager, Universidad Pública de Navarra
Speakers: Yago de la Cierva, Communications Consultant
Sebastián Cebrián
, General Director, Spanish Association of Communication Managers (DIRCOM)

2. Communication cases and practices at Harvard University. Room 1, floor -1
Chair: Elena Gutiérrez, Professor of the School of Communication, University of Navarra
Speaker: Paul Andrew, Vice President of Public Affairs and Communications, Harvard University

3. Reputation, internationalization and networking. Room "Talleres", floor +1
Chair: Ana Beatriz Delgado, Director of International Relations Office, University of Navarra
Speakers: Amaya Mendikoetxea, Vice President for International Relations, Universidad Autonóma de Madrid
Mercedes Esteban, Vice President, European Foundation Society and Education

13.30-14.00 Closing Plenary. Auditorium
Jorge Sainz, General Director for University Policies, Ministry of Education
Concepción Naval, Dean of the School of Education and Psychology, University of Navarra

14.00-15.00 Lunch. Lobby, floor +2

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