Resumen: This chapter looks at how Hyeonseo Lee imbricates personal memory and collective suffering in her life-writing activism. She has become a spokesperson for North Koreans at both national and international levels, giving public talks where she explains hardships she endured and witnessed. In 2013, TED.com released Lee¿s talk. The instability of US-DPRK relations at the time made it an instant sensation, which proves life writing is inseparable from politics. The interplay of offline and online self-construction expands the notion of what used to be separate realms but have become one entangled narrative. Her memoir profited from the viral TED talk and vice versa. Deploying social media for human rights activism, Lee¿s life writing succeeds in raising awareness for a collective via multimodal means of self-expression.