Resumen: This chapter starts by laying out the nature
of the virtues and clarifying their importance
in business. This first segment, apart from
showcasing the evolution of Virtue Ethics in
business and management, explains how the
virtues refer to the `nature¿ and `final end¿
of human beings, applying to a full range of
dispositions to action. A careful reading of
Aristotle shows that the virtues, as `character excellences¿, also refer to inclinations and
tendencies, actions and habits, and, indeed,
even lives taken as a whole (Sison, 2003). Through a
focus on moral character building, we aim to
stimulate a lively discussion integrating ethics,
sustainability, and responsibility.