Nuestros investigadores

Ángel Arrese Reca

Publicaciones científicas más recientes (desde 2010)

Autores: Rivera, R. G., (Autor de correspondencia); Arrese Reca, Ángel; Sadaba, C.; et al.
ISSN 0273-4753  Vol. 42  Nº 1  2020  págs. 37 - 47
The management of diversity and inclusion is a major challenge for businesses in developing inclusive products and marketing strategies focused on people with disabilities. Universities can foster positive attitudes toward inclusiveness if they facilitate student recognition of differences as assets and enable them to appreciate the creation of communities where different individuals are valued. This study analyzes the experience of an innovative undergraduate seminar on inclusive marketing based on social learning theory. Designed and conducted by a former marketing manager with visual impairment, together with university scholars, the course develops the learning potential of inclusive marketing strategies and tactics through role-playing exercises and case studies. By presenting the inclusive marketing seminar theoretical framework, syllabus, and impact on students' attitudes, this research analyzes an approach to training future marketing professionals and leaders to understand people with disabilities as important stakeholders and provides key insights for universities, companies, and governments in the application of inclusive marketing and communication strategies.
Autores: Arrese Reca, Ángel (Autor de correspondencia); Vara Miguel, Alfonso; Salvatierra Galiano, Stella Maris; et al.
ISSN 1684-0933  Vol. 17  Nº 2  2018  págs. 41 - 65
Este estudio analiza las opiniones de políticos y expertos publicadas en cinco diarios españoles (los tres principales periódicos nacionales -El País, El Mundo y ABC-, y los dos principales periódicos financieros -Expansión y Cinco Días-) antes y después de la explosión de la burbuja inmobiliaria española. La metodología básica del estudio es el análisis de contenido, cuantitativo y cualitativo, de informaciones publicadas en los diarios citados entre 2003 y 2013. El trabajo se centra en el análisis estadístico de coincidencias y divergencias en las declaraciones y opiniones de esas fuentes en torno a la naturaleza, causas y consecuencias de la burbuja. La hipótesis general de la investigación es que antes de la crisis, especialmente entre los políticos, no hubo un verdadero debate sobre la amenaza de una burbuja del sector inmobiliario, ni sobre sus posibles causas y consecuencias probables, con lo que dominó en la opinión autorizada un consenso ¿negacionista¿.
Autores: Arrese Reca, Ángel (Autor de correspondencia); Vara Miguel, Alfonso
ISSN 2357-1705  Vol. 6  Nº 2  2018  págs. 74 - 93
Autores: Arrese Reca, Ángel
ISSN 1464-8849  Vol. 18  Nº 3  2017  págs. 368 - 383
Due to its peculiar nature, the economic and financial press, throughout history, has had a particular liberty of action in times of tight media controls imposed by the authorities. Both the type of content that it spreads - technical information useful for markets and businesses - and its limited public visibility - with tiny, but influential, audiences - have facilitated this media's carte blanche to influence elite public opinion in moments of profound political and economic change. This phenomenon can be analysed in some detail around the processes of the political transitions experienced in many authoritarian and totalitarian regimes in the last third of the 20th century. As discussed in this article, economic publications played an important role in changing the mindset of the ruling classes in Argentina, Spain, Russia, China and South Africa, before and after political changes, during times when freedom of the press was restricted for other media.
Autores: Arrese Reca, Ángel; Vara Miguel, Alfonso
ISSN 0957-9265  Vol. 27  Nº 2  2016  págs. 133 - 155
Autores: Arrese Reca, Ángel; Kaufmann Argüeta, Jürg
ISSN 1424-1277  Vol. 18  Nº 2  2016  págs. 75 - 97
Autores: Arrese Reca, Ángel; Vara Miguel, Alfonso
ISSN 1134-1629  Vol. 20  Nº 2  2014  págs. 933 - 951
Autores: Arrese Reca, Ángel; Medina, Mercedes; Sánchez-Tabernero Sánchez, Alfonso
Libro:  A Research Agenda for Media Economics
2019  págs. 59 - 76
This chapter focuses on how technology and content developments have changed and will continue to change the concept of audience and the relationship between media and their audiences. These developments and their impact on new ways of understanding audiences will constitute central issues in media economics and media management research. More specifically, the aim of this chapter is to analyze three key issues that deserve to be researched more thoroughly to improve understanding of audience behavior and consumer demand in complex times: competition for audiences, audience engagement and audience measurement. The main conclusion of the chapter is that a better understanding of media users‿their interests and preferences, their perception of value, the reasons for their media choices and their satisfaction with their “media diet†‿will be the basis of the best audience research in the years to come.
Autores: Arrese Reca, Ángel; Pérez Latre, Francisco Javier
Libro:  Commercial communication in the digital age information or disinformation?
2017  págs. 121 - 140
There are few commercial communication concepts that have had a rise as spectacular and fast as brand journalism. Brands' journalistic activities were usually considered under the category of content marketing and are also sometimes described using terms such as custom content, content publishing or corporate journalism. Although corporate journalism is an old practice, its development in digital environments has elevated it to a new dimension. Today, as a matter of fact, there are few large corporations or brands that resist the urge to start initiatives in the field: brand journalism seems like a modern marketing imperative. This chapter tries to clarify the conceptual nature of brand journalism, given its growing importance. First, it explains the different factors that contributed to its rise. Then it analyzes its various forms along with some keys to its use by corporations. Finally, the effects of brand journalism in terms of audience engagement, and its contribution to the tension between information and misinformation in markets, are evaluated and future developments assessed.
Autores: Medina, Mercedes; Sánchez-Tabernero Sánchez, Alfonso; Arrese Reca, Ángel
Libro:  Managing media firms and industries: what's so special about media management?
2016  págs. 243 - 259
Autores: Arrese Reca, Ángel; Vara Miguel, Alfonso
Libro:  Estudios de periodismo político y económico
2016  págs. 47 - 80
Autores: Arrese Reca, Ángel; Vara Miguel, Alfonso
Libro:  The euro crisis in the media: journalistic coverage of the economic crisis and european institutions
2015  págs. 149 - 176
Autores: Arrese Reca, Ángel; Vara Miguel, Alfonso
Libro:  Comunicación y riesgo
2012  págs. 1 - 21
Autores: Arrese Reca, Ángel
Libro:  80 claves sobre el futuro del periodismo : una selección de artículos publicados en Digital Media Weblog de comentados por expertos
2011  págs. 47-47
Autores: Arrese Reca, Ángel
Libro:  La responsabilidad ética y social de las empresas informativas: 9º congreso internacional de ética y derecho de la información
Vol. 9  2011  págs. 65-93
Autores: Arrese Reca, Ángel; Baigorri Ruiz, Manuel
Libro:  Corporate reputation and the news media : agenda-setting within business news coverage in developed, emerging, and frontier markets
2010  págs. 168 - 191
Autores: Arrese Reca, Ángel
Libro:  Periodismo económico : viejos y nuevos desafíos : actas del XXII Congreso Internacional de Comunicación (CICOM 2007)
2010  págs. 17 - 27
Ponencia en el XXII Internacional Conference on Communication (CICOM), 15th to 16th November 2007, School of Communication, University of Navarra.
Autores: Stenvall-Virtanen, Sari; Grönlund, Mikko; Malinen, Pasi; et al.
Autores: Arrese Reca, Ángel; Vara Miguel, Alfonso
Autores: Arrese Reca, Ángel (Editor literario); Etayo Pérez, Cristina (Editor literario); Moreno Moreno, Elsa (Editor literario); et al.