Lala Herrero  

Lala Herrero

Graduated in Economics and History of Art by the New York University. Master’s degree in Marketing Management by ESIC and Master’s degree in International Relations, specializing in textile sustainability. Has worked as Associate Editor in Vogue America with Grace Coddington and Anna Wintour, Editor of photografy in the New York Times, World Creative director of Jean Louis David and manager of her own production company. From 2009 to 2015 she directed Cosmopolitan magazine in Spain.

She has recently specialized in consulting in the fields of sustainability, trends and communication. She also teaches in the University of Navarra and is currently working on her PhD in Applied Creativity.

Belén Torregrosa


Belén Torregrosa

Born in Denia, graduated in German Philology and trained in Coolhunting by the Future Concept Lab and in Storytelling by IDEO, Belen Works as a freelance consultant in communication projects that seek to generate meaning, visibility and belonging in the lifes of people.

At the crossroads between communication, education and creativity , Belen combines her strategic work with teaching and seminars. She has been an associate professor at the university of Navarra since 2011 and is a coach at the School of Industrial Organization (EOI) where she holds storytelling workshops for entrepreneurs while at the same time exploring the geography of her country.

Louise Stuart  

Louise Stuart Trainor

Louise Stuart Trainor is a trend forecaster with over eight years experience at companies such as: WGSN, Stylesight and Fashion Snoops. For the past 18 months, she has been working on a freelance basis, completing bespoke projects for trend forecasting companies, covering trade shows, writing trend articles and lecturing at London College of Fashion, UCA Epsom and Sheffield Hallam University.

As an observer and analyst of cultural change, Louise has a proven track record in dissecting and connecting the strands of fashion, creativity, technology and consumer sentiment to create directional forecasting and brand strategy.