A Content Needs Assessment (CNA) survey has been conducted in order to determine what GBIF-mediated data users may be using, what they would be using if available, and what they need in terms of primary biodiversity data records. The survey was launched in 2009 in six languages, and collected more than 700 individual responses. Analysis of the responses showed some lack of awareness about the availability of accessible primary data, and pointed out some types of data in high demand for linking to distribution and taxonomic data now derived from the GBIF cache. A notable example was linkages to molecular data. Also, the CNA survey uncovered some biases in the design of user needs surveys, by showing demographic and linguistic effects that may have influenced the distribution of responses received in analogous surveys conducted at the global scale.