Resumen: Introduction: People¿s perception of art museum activities has changed since the pandemic, making cultural programmers focus on the re-empowering of the elderly by reflecting on their role in current and future society. Objective: to develop a participative and co-creative project with the elderly to stimulate general audiences to reflect on how the Covid-19 crisis has change their social role. Method: By using methodological principles of artistic co-creation and active participation, people traditionally considered as targets of museums, theatres and other cultural organizations can become lead actors of programs, including older people. Result: the value of care emerged as a central element to allow the elderly to care for themselves and be cared by the remainder of society, as it vindicates their varied, active, and forward-looking role. Conclusion: Art projects of cultural organizations contribute to social education by gathering elderly life-experience in attention to diversity in advanced stages of life.
