Detalle Publicación


Metodologías de aprendizaje para ejecutivos. Análisis comparativo del aprendizaje social y del método del caso

Autores: Mateo Dueñas, Ricardo; Guerrero, F. (Autor de correspondencia)
Título de la revista: ACADEMIA Y VIRTUALIDAD
ISSN: 2011-0731
Volumen: 14
Número: 2
Páginas: 57 - 74
Fecha de publicación: 2021
social learning is the ability to learn from others by observing their behavior. Today, we have technological advances and digital media that provide us with more information and learning tools. The users who have made the most of them are millennia's, who use social media and these new technologies in their social and educational spheres. The case method has proven to be very effective in executive education since its inception at Harvard Business School in 1908 and has been widely disseminated in numerous business schools. This research seeks to assess social learning through social media as an alternative to the case-based method. The hypothesis holds that social learning through social media and the case method enable an equivalent level of learning. A mixed experimental method was used with two groups of millennia's, both exposed to these methodologies. In the experiments carried out to evaluate their effectiveness, we reached two conclusions: (1) the average achieved in grades using social learning is slightly higher than the average achieved using the case method, and (2) in analyzing means, the difference is not statistically significant.