Mediatization of fashion: an approach from the perspective of digital media logic

Resumen: The interdependence between changes in the media and social change has given rise to an interpretation paradigm known in communication studies as mediatization. This study examines the potential of mediatization for explaining transformations in the fashion industry. It specifically explores the influence of the acceleration of time, as well as the study of digital logic for production, distribution and use of media content, and shows its effect on individual and institutional practices relating to fashion.