Resumen:
The audio-visual sector is undergoing a major transformation due to the emergence of heterogeneous connected devices, including Smart TVs. This reinvention is changing the consumption habits of users, enabling new experiences in which traditional broadcasting and Internet media services are blended. Hybrid broadcast-Internet services build upon on the foundation of standards, such as hybrid broadcast broadband TV. In this context, this paper provides details on a large pilot deployment for a multi-device hybrid broadcast-Internet service for a live TV programme. It defines and describes the development and deployment of an innovative live service that Euskal Irrati Telebista, the Basque public broadcaster, provided to cover the election night in the Basque Country, Spain. This paper provides results by showing usage statistics of end-users, and presents a discussion with lessons learned about the current hybrid broadcast-Internet ecosystem and multi-device live services.
