The effectiveness of highly nonlinear, frequency, amplitude and magnetic field dependent magneto-sensitive natural rubber components applied in a vibration isolation system is experimentally investigated by measuring the energy flow into the foundation. The energy flow, including both force and velocity of the foundation, is a suitable measure of the effectiveness of a real vibration isolation system where the foundation is not perfectly rigid. The vibration isolation system in this study consists of a solid aluminium mass supported on four magneto-sensitive rubber components and is excited by an electro-dynamic shaker while applying various excitation signals, amplitudes and positions in the frequency range of 20-200 Hz and using magneto-sensitive components at zero-field and at magnetic saturation. The energy flow through the magneto-sensitive rubber isolators is directly measured by inserting a force transducer below each isolator and an accelerometer on the foundation close to each isolator. This investigation provides novel practical insights into the potential of using magneto-sensitive material isolators in noise and vibration control, including their advantages compared to traditional vibration isolators. Finally, nonlinear features of magneto-sensitive components are experimentally verified. (C) 2012 Elsevier Ltd. All rights reserved.