Public discourse. Strategies of persuasion and interpretation

About us

Our research interests encompass the following areas:

1. Methodologies for the linguistic and pragmatic analysis of discourse.

  • To develop integrated methodologies for discourse analysis, with a special focus on public discourse, taking into account the linguistic and pragmatic aspects that shape discourse and influence its production, comprehension and effectiveness.
  • To place methodologies for the analysis of large digital corpora (corpus linguistics, semantic analysis, sentiment analysis, etc.) at the service of discourse analysis. 
  • To create new digital syntheses suitable for handling the increasingly complex networks of discourses found in the media, politics and institutions.

2.    Language, cognition and multimodality.

  • To develop methodologies for analyzing the patterns of human interaction from the perspective of cognition and from the anthropological and psychological bases of the human being (embodied cognition), paying special attention to the different forms of multimodal public communication and the visual-verbal-corporal interface.


3.    Interdisciplinary study of media, political and institutional discourses.

  • To apply the methodologies developed in (1) and (2) to the analysis of public discourse in the broadest sense (political, social, digital, educational and media discourses) using integrated interdisciplinary tools. We pay special attention to the analysis of discourse practices involving mutual understanding between people from different cultural, religious, ethnic, ideological and party traditions, and to the discourses of conflict resolution and consensus building.


Our current projects are funded by:

Cambridge English - Language Assessment

Ministerio de Economía y Competitividad

Marie Curie

Principal investigator

Ruth Breeze
Institute for Culture and Society

General contact:
Main Library, University Campus
31009 Pamplona

+34 948 42 56 00 Ext: 805631