Profile and admissions

We are looking for students with initiative, curiosity, analytical and synthetic thinking, the ability to learn through cross-disciplinary work in both hard and soft disciplines, an entrepreneurial and innovative spirit, a focus on creation and action, communication and technological skills, good teamwork skills and the ability to deal with changing, flexible environments.


The School of Communication's entrance examination consists of two exercises: one test of general culture and reading comprehension, and another test on logical, verbal and numerical reasoning. In addition, all candidates must have a personal interview with a faculty member of the School of Communication.

The School uses the following criteria to make admissions decisions for the Degree in Marketing:

  • - 60% GPA from the third and fourth year of high school

  • - 40% results of entrance examination

  • - Personal interview (contextual information)

More information