Program

Workshop: iDesign

Importance of the International Communication in Design  

Communication plays a vital role in the professional life of a designer. There are, however, two types of communications that a designer carries out. The first refers to the type when a designer communicates with its audience via his designs. Such is called the “aesthetic communication” and is carried out in a very subtle, indirect and artistic manner. However, the second type concerns the communication which a professional designer carries out while dealing with professional matters. This type of communication is termed as “professional communication” and is more direct, complex and verbal.

Design and industry trends

The word VALUE, it is to be observed, has two different meanings, and sometimes expresses the utility of some particular object, and sometimes the power of purchasing other goods which the possession of that object conveys. The one may be called "value in use;" the other, "value in exchange." The things which have the greatest value in use have frequently little or no value in exchange; on the contrary, those which have the greatest value in exchange have frequently little or no value in use. (Adam Smith (1723–1790))

 

EDaC: Engineering and Design Across Culture

Engineering Across Culture

From country to country, social taboos, politics, and religious traditions and values differ. These cultural variables need to be respected if students are to benefit from new experiences. Yet the commercial market today does not seem to have a universally applicable intercultural communication (IC) program or text that is suitable for culturally divergent student populations. To compensate for the lack of IC materials, instructors often need to develop their own IC courses that meet local standards of acceptability. Once instructors understand the basic concepts of cultural comparison, they can develop appropriate learning materials.

GloDeS: Global Design Studio

It is difficult to ignore the shifts that have taken place over the past two decades in the way that products are developed, produced, distributed and consumed.  The new global division of labor has meant that design teams are now scattered across the world as they contribute to the different components of the same commodity.  For designers these changes mean cultivating additional skills to those required in a traditional work environment.  The Global Studio addresses the need for a learning environment that prepares students for this virtual, networked world

 

Activities

Design Week

It is an international event aimed at companies, designers, entrepreneurs and other agents in the business, innovation and creative industries. Throughout the week, conferences, workshops, and visits to studios and companies related to industrial design are attended.

Final Year Project

Different options are available: completing the Final Year Project at an international company, completing it in English, completing it at a foreign university, or submitting a design in response to an international tender.