Talleres: iDesign 

Visual impact of the product 

Un producto con identidad propia, lo hace ser diferente a los demás productos ya que reafirma la promesa de calidad con que está hecho, cumpliendo con el objetivo de la mercadotecnia de causar en el consumidor una buena percepción de imagen e influya selectivamente en su decisión de compra.

Importance of the Communication in Design 

Communication plays a vital role in the professional life of a designer. There are, however, two types of communications that a designer carries out. The first refers to the type when a designer communicates with its audience via his designs. Such is called the “aesthetic communication” and is carried out in a very subtle, indirect and artistic manner. However, the second type concerns the communication which a professional designer carries out while dealing with professional matters. This type of communication is termed as “professional communication” and is more direct, complex and verbal.

Managing Value Creation in Design

The word VALUE, it is to be observed, has two different meanings, and sometimes expresses the utility of some particular object, and sometimes the power of purchasing other goods which the possession of that object conveys. The one may be called "value in use;" the other, "value in exchange." The things which have the greatest value in use have frequently little or no value in exchange; on the contrary, those which have the greatest value in exchange have frequently little or no value in use. (Adam Smith (1723–1790)).

EaC: Engineering Across Culture

Cross-Cultural Design

From country to country, social taboos, politics, and religious traditions and values differ. These cultural variables need to be respected if students are to benefit from new experiences. Yet the commercial market today does not seem to have a universally applicable intercultural communication (IC) program or text that is suitable for culturally divergent student populations. To compensate for the lack of IC materials, instructors often need to develop their own IC courses that meet local standards of acceptability. Once instructors understand the basic concepts of cultural comparison, they can develop appropriate learning materials.

Technology, Lifestyles, Cultures and Innovation

Most project management research to date has developed extended theories and concepts that de-contextualize projects from their cultural and institutional surroundings. Such de-contextualization tends to highlight instrumental factors and considerations, while at the same time downplaying norms, practices, ideologies, and other cultural, institutional and psychological effects related to projects and their management. We claim that cultural and institutional variation becomes significant in relation to what we call “global projects”. These are large-scale and complex business  and engineering projects that involve participants from more than one country, and require participants to negotiate great geographical distances and cultural and institutional differences. Global projects often carry high expectations to resolve local and global ills. They have also been criticized for some perceive as managerial shortcomings. To date, little research knowledge exists on global projects. With the goal of improving project performance and increasing understanding of debates concerning ways that global projects are managed – and resolving at least some of these debates – we review in this introductory article the editorial starting points and the research articles of this special issue, as well suggest further research and draw conclusions.


Jam day

Un Jam Day surge del concepto musical  de una Jam Session, por lo que se puede decir que un Jam Day es en estado puro un ejercicio de improvisación creativa, donde nuevas ideas serán descubiertas aprendiendo “by doing”. No consiste tanto en obtener unos resultados precisos, sino en disfrutar del proceso, aprender, interactuar y empatizar con el resto de jammers.

Design Week

Es un evento internacional que se dirige a empresas, diseñadores, emprendedores y otros agentes del ámbito empresarial, la innovación y las industrias creativas. A lo largo de la semana se atiende a conferencias, talleres, y visitas a estudios y empresas relativas al diseño industrial.

Proyecto Final de Grado

Se realizará en una universidad extranjera o en una empresa internacional.