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Julián Villanueva
Head of IESE Business School's Department of Marketing

INTERACTIVE SESSION

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Julián Villanueva is head of IESE Business School's Department of Marketing. His areas of specialization include market research, models of customer lifetime value and customer equity, database marketing, and e-commerce.

Ph.D. in Management (Marketing), University of California, Los Angeles Master in Business Administration, IESE, University of Navarra. Bachelor's degree in Business Administration, Universidad Complutense de Madrid.