DEFINITION OF REPUTATION
Global Brand Manager, Deloitte
She has a broad international experience, having worked in New York, Buenos Aires, Singapore, London and Madrid for clients such as Bank of America, Repsol, YPF, Telefónica, Terra Networks, Bausch & Lomb, Johnson & Johnson, Roca, GM, Great Eastern Life and other international companies.
As she enjoys the academic work, she lectures on Brand Valuation, Management and Strategy at several business schools in Europe and Latin America.
She has written several books on brand valuation: "Brand Valuation: a review of approaches, providers and methodologies" (2007, Deusto, Spain), "Brand Valuation: measuring to create value" (2008, Deusto, Spain) and "The International Brand Valuation Manual" (2009, Wiley, United Kingdom).