The Building Universities’ Reputation conference series (BUR) provides an opportunity to study the scope and relevance of university reputation.
Based on the definition of reputation as “perceived quality”, these conferences aim to highlight the fact that a university’s good image is based on objective criteria, i.e. academic quality, and can benefit from an effective communication campaign.
In this year’s edition, which will be held on October 2nd - 4th 2018 in Madrid, the focus will be on the role of alumni as “reputation ambassadors”. After reflecting on the student’s role, the topic of the previous edition, the next logical step is to provide continuity and variety to the conference cycle by examining the role of another group of stakeholders: alumni.