Understanding the student perspective: keys to a reputation strategy

In BUR 17, "Understanding the Student Perspective", speakers and participants will continue to deepen on reputation through a rich and lively debate.


The questions were answered that way on #BUR2017

  • What are the reputation factors that students use when deciding on a university?

  • What are the deciding factors for undergraduate, master or doctorate students?

  • How do these factors apply in the cases of future, current and alumni students?

  • Are reputation criteria the same for those students who chose to study abroad as for those who remain in their home country?

  • Does reputation influence student expectations?

  • What are the main expectations of students before, during and after their time at the university?

  • What kind of role do families play in the students’ choice of university?

  • To what extent does reputation contribute to student interest?

  • Can we relate the reputation of a university to the employability of its graduates?

  • What do alumni contribute to the reputation of their universities? What do universities contribute to the reputation of their alumni?


The questions were answered that way on #BUR2017

  • To what degree do rankings take into account the student’s expectations and perceptions?

  • How do undergraduate, master and doctorate students use rankings?

  • From the student perspective, should rankings give more relevance to factors such as teaching, student experience, etc.?


The questions were answered that way on #BUR2017

  • Do universities provide training in social and environmental responsibility for students? What characteristics should this training have?

  • Do universities offer opportunities for students to participate in social and environmental responsibility projects?

  • What is the educational significance of service learning for students?

  • Should volunteering be valued in a student’s resume, both when it comes to entering university and the job market?

  • What role do students play within the framework of the social and environmental responsibility indicators of universities?

  • What responsibilities does the university have regarding scholarships, social inclusion, ethical awareness, and job training?


The questions were answered that way on #BUR2017

  • Does the university know the expectations and perceptions of students? Does this knowledge influence the decisions and performance of the universities?

  • What metrics can be used to understand reputation and the intangibles from the student perspective?

  • What value do student surveys have and how can universities optimize its use?

  • Should the university  encourage participation of students, e.g. through surveys?

  • What participation systems are offered to students by their university? Such as surveys, suggestion boxes etc.

  • In the current context of universities, how should students be represented, e.g. through student unions?

  • How should the university approach the “going digital” transition? How could students contribute to this?


The questions were answered that way on #BUR2017

  • What are the most efficient channels of communication with students?

  • What channels are the most useful for the diffusion of information and engagement?

  • What role does communication play in the overall student experience?

  • Are cultural and generational issues impeding effective communication between universities and students?

  • In regard to communication with students, what are the objectives, content and language that should be used?

  • Does the communication framework of universities make room for student initiative?

  • What are the possibilities and limits of communication with potential students? Does it affect their choice of university?

  • What are the characteristics of communication with alumni? How can communication strengthen the bond?

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