member of the Museum University of Navarra’s management committee
She is currently a member of the Museum University of Navarra’s management committee and runs the Visitor Service and Communication and Marketing departments, where she is responsible for establishing the brand strategy and ensuring that the artistic program is disseminated and positioned correctly. In addition to attracting private and corporate collaborators to fund the center, her main task is to publicize the Museum’s activity to a range of target audiences: university students, residents of the city, and national and international visitors. Promotion of the face-to-face experience is complemented and enhanced via digital communication channels. She has a degree in Information Sciences and a Diploma in Audiovisual Production and Screenwriting from the University of Navarra. She has completed a number of subjects in the Degree in Marketing Management at the UOC, and undertook a Master’s Degree in Online Marketing at ICEMD-ESIC.