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18th Researching and Applying Metaphor Conference (RaAM 18)

Metaphor, controversies, and mediation

University of Navarra (Pamplona, Spain) | 2-4 June 2027
Pre-conference workshops: 1 June 2027

 

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Aplicaciones anidadas

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Conference topic and thematic lines

In times like the present, marked by controversy, public and private polarization, and large-scale public debate, reflective discussions on the scope and limits of language to name and describe reality are also on the rise. In such discussions, words themselves become a ‘battleground’ and a source of controversy—or, conversely, potential spaces for consensus and social convergence. These exercises in linguistic and social reflexivity take many forms, ranging from the critiques by journalists, politicians, and linguists of the warlike language that dominated the early stages of the Covid-19 pandemic (e.g., the #ReframeCovid initiative)1, to institutional initiatives aimed at defining terms applicable to new social problems, as well as everyday practices of discourse critique and reformulation carried out by social communicators and ordinary citizens (e.g., criticism of euphemistic or masking expressions; initiatives to rename sensitive realities and socially vulnerable groups; etc.).

In the realm of these metalinguistic debates, metaphor and other forms of figurative language often occupy a very prominent place. This is due, among other factors, to their capacity to encapsulate evaluations and emotions, and to project the pragmatic intentions of those who choose and use them. This potential explains the recent interest in our field in—for example—the deliberate use of metaphor2,3 and in resistance to certain metaphors4. In both directions, metaphor becomes an object of social reflexivity5, that is, of individual or collective reflection on what it means to propose understanding some realities in terms of others.

Within this framework, the 18th Researching and Applying Metaphor Conference (RaAM 18) will especially—but not exclusively—encourage proposals that explore the following thematic lines. All of them promote the study of metaphor, metonymy and figurative language from a situated and socially oriented perspective, in line with the guiding principles of RaAM. Moreover, alongside the usual critical perspectives on the (il)legitimate uses of language, the conference will also foster debates on the constructive potential of metaphor as a tool for mediation and for promoting and respecting pluralism in society.

Aplicaciones anidadas

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Metaphor and evaluation; metaphor and argumentation

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Metaphor and manipulation; metaphor and mediation; (in)visibilization of realities through metaphor

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Metaphor and euphemism

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Conscious uses of metaphor; deliberate metaphor theory

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Resistance to metaphor

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Metaphor in potentially polarized debates: climate change; pandemic(s); war contexts; migration; discrimination based on gender, race, or age; AI and scientific advancements

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Metaphor within institutional initiatives (glossaries and legal terminology)

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Metaphor and social activism

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Role of linguists in social debates about metaphors

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Along with these thematic strands, all basic and applied research on metaphor, metonymy and figurative language traditionally featured in the association’s conferences and seminars will also be welcome.

1 Olza, I., V. Koller, I. Ibarretxe-Antuñano, P. Pérez-Sobrino & E. Semino (2021). “The #ReframeCovid initiative: From Twitter to society via metaphor”. Metaphor and the Social World, 11(1), 98-120. DOI
2 Steen, G. (2017). Slowing Metaphor Down: Elaborating Deliberate Metaphor Theory. Amsterdam/Philadelphia: John Benjamins.
3 Van Poppel, L. (2023). “The relevance of metaphor in argumentation. Uniting pragma-dialectics and deliberate metaphor theory”. Journal of Pragmatics, 170, 245-252. DOI
4 Van Poppel, L. & R. Pilgram (2023). “Types of resistance to metaphor”. Metaphor and Symbol, 38, 311-328. DOI
5 Archer, M. (2009). “Reflexivity as the unacknowledged condition of social life”. In Making our Way through the World. Human Reflexivity and Social Mobility. Cambridge: Cambridge University Press, 1-22. DOI

Aplicaciones anidadas

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Plenary speakers

Aplicaciones anidadas

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Professor of Linguistics
Lancaster University, UK
More information

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Professor of English Language
Lingnan University, China
More information

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Professor of Linguistics
University of Zaragoza, Spain
More information

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OTHER PLENARY SESSIONS
 

  Name

Coordination

Interdisciplinary roundtable: “Discussing Metaphor in Science: New Metaphors for the Brain”

Coordinated by Javier Bernácer (Principal Investigator, ‘Mind-Brain’ research group, Institute for Culture and Society, University of Navarra, Spain)

Plenary discussion session: “From war to common ground: Metaphors for conflict and cooperation"

Coordinated by Dolores Porto (University of Alcalá, Spain) and Manuela Romano (Complutense University of Madrid)

PRE-CONFERENCE WORKSHOPS
 

The pre-conference workshops will be held in the afternoon of 1 June 2027. Expressions of interest from anyone wishing to organize one of them may be sent until January 6, 2027. Please follow the proposal guidelines to prepare your submission for a pre-conference workshop.

Aplicaciones anidadas

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Proposal guidelines and submissions

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MAIN TOPIC AND THEMATIC LINES
 

The topic of the 18th Researching and Applying Metaphor Conference (RaAM 18) is “Metaphor, controversies, and mediation”.

Within this framework, the conference will especially—but not exclusively—encourage proposals that explore the following thematic lines.

• Metaphor and evaluation; metaphor and argumentation
• Metaphor and manipulation; metaphor and mediation; (in)visibilization of realities through metaphor
• Metaphor and euphemism
• Conscious uses of metaphor; deliberate metaphor theory
• Resistance to metaphor
• Metaphor in potentially polarized debates: climate change; pandemic(s); war contexts; migration; discrimination based on gender, race, or age; AI and scientific advancements
• Metaphor within institutional initiatives (glossaries and legal terminology)
• Metaphor and social activism
• Role of linguists in social debates about metaphors

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PARTICIPATION FORMATS IN RaAM 18
 

RaAM 18 will be held as an in-person event. Online presentations cannot be accepted. However, the plenary sessions will be livestreamed. Instructions on how to access the livestreams will be provided at a later date.

Oral presentation

20 minutes for presentation + 5 minutes for Q&A

Poster presentation

A0 format with vertical orientation. Participants are responsible for printing their posters.

Themed session

Between 4 and 6 talks (talk=20 minutes for presentation and 5 minutes for Q&A). One of the requested slots may optionally be a general discussion of the themed session.

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CONFERENCE LANGUAGES
 

The official languages of the conference are English and Spanish, so proposals may be submitted in either language.
 

IMPORTANT DATES
 

January 6, 2027

Submission deadline for proposals (oral presentations, poster presentations, themed sessions)

January 31, 2027

Notification of proposal evaluations

February 1, 2027

Registration opens

May 15, 2027

Registration closes

June 1, 2027

Pre-conference workshops (afternoon)

June 2-4, 2027

RaAM 18 conference

Aplicaciones anidadas

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Registration

The registration period will open on February 1, 2027.

Registrations and the corresponding payments will be accepted until May 15, 2027. Anyone who has not registered by this date will not be included in the conference program.

Important note: Only those attending the conference in person are required to register and pay the corresponding registration fees. However, certificates of oral and poster presentations, which will be issued and sent electronically to all participants after the conference, will include the names of all the original authors of the presented work.

Registration fees

Regular fee

130 euros

PhD Student fee

90 euros

Attendant fee (without presentation)

50 euros

A limited number of RaAM event bursaries will be awarded to selected participants to help cover the costs of attending the conference. Please refer to the proposal guidelines for information on how to apply for one of these bursaries.

Aplicaciones anidadas

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Local Organizing Committee

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Institute for Culture and Society, University of Navarra (Spain)

The Institute for Culture and Society (ICS) is a research center in Humanities and Social Sciences of the University of Navarra that develops interdisciplinary projects to understand the human being and to respond to the global challenges of society. In the 2025/2026 academic year, the ICS comprised 83 researchers from 17 disciplines and 21 nationalities.

Aplicaciones anidadas

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Inés Olza

Chair
Senior Researcher in Language and Cognition. Principal Investigator, ‘Bonds, Creativity and Culture’ research group, ICS. Director, Multimodal Pragmatics Lab

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Nadia Aldunate

PhD candidate in Linguistics at ‘Bonds, Creativity and Culture’ research group and Multimodal Pragmatics Lab

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Javier Yániz

PhD and researcher in Linguistics. Affiliated researcher at ‘Bonds, Creativity and Culture’ research group. Member, Multimodal Pragmatics Lab.

Aplicaciones anidadas

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Adeliya Bissenbayeva

PhD candidate in Discourse Analysis at ‘Bonds, Creativity and Culture’ research group

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Enrique Gascón

PhD candidate in Linguistics at ‘Bonds, Creativity and Culture’ research group and Multimodal Pragmatics Lab

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Mikel Martínez Ciriero

PhD and researcher in Philosophy. Affiliated researcher at ‘Bonds, Creativity and Culture’ research group

Aplicaciones anidadas

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Dámaso Izquierdo

PhD and researcher in Discourse Analysis, ‘Public Discourse’ research group

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Mariola Moreno

PhD and researcher in Discourse & Communication, ‘Public Discourse’ research group

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Alessia Pessina

Project manager at ‘Bonds, Creativity and Culture’ research group

Aplicaciones anidadas

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Contact and Venue

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University of Navarra, Pamplona Campus

The RaAM 18 sessions will take place at the School of Communication | Facultad de Comunicación (FCom).

Contact: raam18@unav.es

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