In appearance the internet is open and belongs to no one, yet in reality it is subject to concentrated tech firms that continue to dominate content, platform and hardware. This paper intends to highlight the importance in preventing any one firm from deciding the future, however this is no easy feat considering both: (i) the nature of the industry as ambiguous and uncertain and (ii) the subsequent legal complexities in defining the relevant market to assess and address their dominance without running the risk of hindering it. Thus, the following paper tries to fill the gap by attempting to provide a theoretical and practical examination of: (1) the nature of the internet; (2) the nature of monopolies and their emergence in the Internet industry; and (3) the position of the US in contrast to the EU in dealing with this issue. In doing so, this narrow examination illustrates that differences exist between these two regimes. Why they exist and how they matter in the Internet industry is the central focus.